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Complete Guide to Treating Depersonalization/Derealization

A lot of the information here provided is based on first hand experience and research and I hope many will benefit from what it has to offer. The less time you spend dealing with anxiety the more time you have left to enjoying life and that is the goal here.

Definition/symptoms:

Depersonalization is a state of consciousness, a form of out of body experience, characterized by intense feelings of dissociation, identity loss, confusion and feelings of being anyone but not self. Many compare this subjective occurrence to a dream-like or automated state in which reality lacks depth along with its usual complacence. The latter definition is frequently tagged, separately, as derealization, which evokes disconnection from the surroundings compared to depersonalization, which pertains mainly to one’s ego detachment. As peculiar and disconcerting it may sound and feel, it is a fairly common and widespread issue, plaguing legions anxiety sufferers.

Causes:

It is not a coincidence that so many anxious individuals, including myself, are familiar with this term, not only from reading but from experience as well. In reality, anxiety is the main cause of depersonalization and it is anxiety which when alleviated brings about lessening of the dissociation. Therefore, in case you are new to being depersonalized, let go of your excessive worries and catastrophic theories of becoming insane or stuck forever in such a deranged state of mind as nothing along those lines is going to happen – it all tracks back to a harmless, although very uncomfortable, emotion notoriously known as anxiety.

Triggers:

The triggers of depersonalization range from drug experimentation to natural progression of anxiety. Those suffering from anxiety are at an elevated risk of experiencing depersonalization at one point or another and might be more sensitive to experiencing depersonalization in the presence of chemical triggers such as various psychedelics, including cannabis, dissociatives (ketamine, pcp), alcohol and even coffee – anything that has the potential to aggravate anxiety. Environmental triggers can be equally relevant and include speaking in public, abuse, car accidents and any other form of trauma. Triggering depersonalization is, often sadly, easier than recovering from it, but that should be nothing to discourage you as it is very much satisfying and possible.

Prognosis:

Depersonalization is by no means permanent, at least the negative emotions, or better yet the lack of them, which it carries along with it are at most recurrent, but not persisting at a single level. The severity and recurrence rate all depend on your anxiety levels and how well are you able to keep your anxiety in check. Therefore if you know how to address and reduce the anxiety you also know how to reduce the side effects of anxiety including depersonalization.

Treatment:

As you might have guessed, treating depersonalization applies the same techniques as treating anxiety does and fortunately there are literally thousands of such techniques making selection difficult, but at the same time providing a lot of opportunity to gain relief. I have tested a generous bunch myself and here are some you might want to consider:

Supplements – Anxiety, as any state of consciousness, has its biological causes, in other words any change in consciousness, be it positive or negative, can be explained at a molecular level. Anxiety may arise from a variety of malfunctions in synaptic transmission, metabolism, absorption, and from deficiencies of essential nutrients. Therefore correcting the proper function will allow for reverting to a more pleasant mindset. Consider the following supplements: B-complex, Vitamin D, Vitamin C, Zinc, Magnesium, Calcium and many other minerals and vitamins which play important roles in cellular metabolism and neural firing. Incorporate them into your diet and see how you respond. In reasonable doses they possess no toxicity and carry no negative side effects so it definitely is worth a try. Additionally, there are supplements, which might not correct deficiencies, but affect other aspects of your physiology in favor of alleviating anxiety. These include L-theanine, GABA, Lecithin, Fish Oil, BCAA or Rhodiola Rosea among many others. These, generally, also posses low toxicity and therefore inflict no harm in case they bring no benefit to you.

Meditation – great for resting your mind and giving yourself some time to think about problems and devising their solutions. I recommend you to find at least 10 minutes daily, sit down and breathe deeply while allowing any thoughts to manifest and once then do simply observe and analyze them, do not react emotionally as you would normally with anxiety. What this does is allow you to become less impulsive and more resistant to anxious thoughts and situations. By not over-reacting emotionally you gain the advantage of rationalizing before acting, a characteristic practical not only to anxiety sufferers.

Analyze and address the sources of your anxiety – to be really successful at keeping your anxiety at bay you will need to look at the very core sources of your anxiety. These might be, for example, maladaptive behaviors or thinking processes you have taken up on. In my case, it were irritating, attacking thoughts, which many of you might be familiar with, that invaded my consciousness refusing to leave. For better illustration purposes let us dissect this particular problem and consequently solve it:

Example of a problem

Wanting everything to be perfect at all times and costs can be a great motivation, but only within limits. Trying to live up to unreasonably high standards and consistently obsessing about your failures or events you misinterpret as failures, although they were fairly successful relatively speaking, will trigger a difficult to reverse cascade of anxiety. Constantly asking questions of the type what if it happened differently? or why me? why am I so unlucky? am I turning crazy? successfully consumes your focus pulling you out of reality, which deserves most of your focus, into a confined department filled with profoundly negative thoughts. As you might have noticed from experience this can become quite a habit and habits are hard to break so in a sense you become addicted to anxious thinking. Unfortunately, the thinking begins to projects into behavior and starts eliciting physiological responses characteristic to anxiety such as panic attacks, racing heart and restlessness. Now the habit becomes even harder to break as you have associated it with strong emotions further imprinting the experience into your memory. See how this becomes a never-ending problem that constantly gains in force? Therefore it is important to break the habit as soon as possible to save yourself from prolonged struggling and it is why some patience and time are required to break the habit as you need to replace the practice with a healthier one.

Solution to the problem

Recognizing what the problem is and that it is an anxious response rather than a normal form of reasoning is the first move. The issue in this case is over-thinking and exaggerating so you will want to rationalize the response by questioning the negative questions/exaggerations. You might want to ask yourself: What are the chances of me going crazy considering that I have already experienced this without turning psychotic? Did it really turn out so bad? In other words, you are fighting your anxiety, which skews your view on reality, by using evidence and reason to counter its proposals. By adapting approaches like this one or similar and replacing the previous, detrimental one you successfully break the vicious loop.

Parting words:

Hopefully, by now what you are experiencing seems no longer so hopeless and unmanageable. Anxiety might have many tricks in its sleeve to surprise you with, but there are as many if not more techniques to counter those attacks. As soon as I have started working on my
anxiety, instead of just waiting for it to pass on its own, I started to feel the difference between anxiety and no anxiety. Anxiety signals for a change in life-style so try to listen, decipher that signal and take the required measures.

Source by Patrick Andersen

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Book Summary: Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman and Greg McKeon

Leverage is a key word that can make the difference between Joe’s bathroom service and Apple. This is such a strong concept that it really needs to be studied and implemented. Multipliers puts this into perspective and shows via research that leaders that are Multipliers get double the productivity and genius out of their people then “Diminishers” do.

Why is this important to me?

This is critical because everybody complains that they are too busy. It is the proverbial bull shit excuse to not get the important stuff done. If you can learn to leverage your people by learning to become a multiplier then your organization and your career will blossom.

According to Gallup, organizations with engaged employees grow their earnings per share 4 times faster than organizations with disengaged employees. Think another way that your organization with 50 people will produce more than an organization will 100 people. This to me is a no brainer to study and implement.

If you have watched some of my other summaries then you know I am a fan of “Inversion”. This book studies both sides and the main hindrance to being a multiplier is Ego and Control.

This book is broken down into 7 key parts. The first part is the multiplier effect which we covered already. What is excellent about this book is that it is based on research. You can dive into the research questions and assumptions along with the methodology of collection. The 5 disciplines of the Multiplier are:

1. Attract and Optimize talent – The Diminisher is an Empire Builder. The Multiplier is a talent magnet. If you are in the information business like software, life sciences or other technology driven field then you know that talent is good but the correct environment is critical. Talent magnets develop and attract talent. You see this in college football all the time. The best teams continuously get the best recruits.

2. The Liberator – Creates intensity that requires best thinking – sometimes when you lead talented people, you fall into the nice guy trap. This is very dangerous. If you analyze any world class coach and talk to his players, they will tell you that they expect the best with no exceptions. This builds trust and respect. Michael Phelps coach Bob Bowman had him on the same routine for 12 years and only once let him leave 15 minutes early for a school dance. Michael wanted to be the best and his coach delivered without being a tyrant. The Multiplier is a Liberator and the Diminsher is a tyrant.

3. Extend Challenges – Multipliers know how to get the most out of their people.

They do this even though the people don’t think they can do it. This is the key. You see a person in their twenty’s running billion dollar divisions inside of Apple. Multipliers know how to lay down a challenge that is initially viewed as bigger than them and the people rise to the occasion. The Diminsher is a know-it-all and the Multiplier is a Challenger.

4. Debate Decisions – The multiplier knows how to get the best out of their team. They foster debate to come to the best decisions. The Diminisher is a Decision Maker and the Multiplier is a Debate Maker. This does not mean that Multipliers are wishy-washy. They do make decisions but they know that heated thoughtful debate will lead to a better outcome then a fast I centered decision.

5. The Investor – Instill Ownership and Accountability. Once the Multiplier sets a task to a team mate then that person owns it. They invest the project in that person and give them full accountability. Regardless of the result, then that person has to deliver. This means that the Multiplier does NOT come in and take over the project. They do watch it for progress but the accountability falls on the person who the Multiplier put in charge. As you can see this one is really hard to do. I have been guilty of this in my own business. If I give a project that I don’t know anything about then it is easier because I cannot do the task. For example we have outstanding software people. I cannot do their work so for me to give them accountability is straightforward because I cannot go in and take over. On the flip side, I do know how to sell and run enterprise accounts. My sales team is better at this than I am but I still have more of a control issue because I instinctively want to take over. The Dimisher is a Micro-manager. The Multiplier is an Investor.

Multipliers is a great book that I strongly suggest you read, regardless if you have your own organization or work for somebody else. This book will show you what the true talent is doing and if you are working for a Diminisher or worse than that the top dogs in your company are Diminishers then you are going to want to look for a new opportunity. I personally need to put these practices into place to make my company a better and more effective organization. I will start this NOW.

I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days. One thing you can take away from this book is to recognize if you are a Diminisher or Multiplier. One thing to point out is that most Diminishers are very smart people. This can be their handy cap because they feel that other people won’t be able to get it done because they are not as smart. This is a very I centered and foolish assumption and will hamstring any organization that does not understand it and overcome it.

Source by Joe Mosed

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5 Simple Tips How to Make a Successful Man Chase After You – Show Him You're a Keeper

by sinnga kilam 0 Comments

If you are an attractive independent women with many dating opportunities how do you get that special man to chase you with all his might and power? If you are worth keeping and not just one of the women he beds, how do you set yourself so he knows you are a keeper? Here are 5 tips:

Make him work for it

If he is a player, rich, handsome and successful he is used to having women do whatever they can to have him. To be a player of successful man an easy catch is no fun at all. Let him ask you three times for a date before you can fit him into your busy schedule. If he does not believe you offer to show him your appointment book and this will have him back off with real respect. If he says he wants to see it, tell him you are not going to date a man that needs to see proof and drop him right away.

Big successful men like to go game fishing. They will pay thousands of dollars for the opportunity to catch a Marlin and very few times do they get a hookup but they will go again and again to have the thrill of the catch. If you are going to thrill a man that can have any lady in the room, you have to be that lady that will say no to him three times.

Have some great times

When you have him out on a date and he is very happy to be with you tell him that you want to go exploring with him. Have about ten things that you want to try out and experience in your city and tell him you want to share them with him. When you do these special and romantic things with him, he will come to really love doing great things with you.

He will remember the fun things and you will be part of that memory. You see you want to be on his mind a lot and a lot more than any other women that he knows. Remember women are throwing themselves unashamedly at your man, but many of them have been boring dates. You are the one that has raised the bar for him.

Give him some space

It is vital that you give you man space so ha has plenty of time away from you so he can think about you and miss you. If you move in with him or are always with him, he will never know how much he loves you as he has never had the chance to be apart from you.

You have to prove you are a good part of his life but allow him to be busy and the man he was before he met you. He has to keep his identity but also want to have you as part of his world.

Being busy and un-available to him also makes you hot property to him and so very different to the women that have smothered him in the past.

Show him he is an important part of your life.

If you have wonderful girlfriends be sure to invite him on a night on a night out with them all. Let him see that you are important to him and that your girlfriends can be his friends too and that you are proud of him. If you have people you love at work invite him to staff dinners and staff get togethers. Show him that he is part of your world and a special part of it.

Take as long as you can before you have sex with him

As a Christian I would never have sex with a lady outside of marriage. If you have courage to tell him that you have promised yourself that you are not going to have sex with a man until he marries with you, this will really impress a man who wants you. If you have been out on dates and he has fallen for you a real man will honor this and consider marrying you.

If you think sex is healthy outside of marriage which most people think these days, make it a few months before you have sex with the man. In this way he will know that you are not easy to get and do not give yourself away to just anyone.

Either way is a hand you should play.

I hope this is informative to you.

Source by Matthew Robert Payne

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4 Tips to Build a Good Bark on Your Smoked Meat

by sinnga kilam 0 Comments

Bark is that beautiful, mahogany crust that forms on your ribs, shoulders, butts and briskets when you slow-smoke them just right.

The bark should look brown – but never black. If you have black bark, then you have burnt bark.

There are a few simple steps to getting the perfect looking and tasting bark. Use these steps and your BBQ bark will turn out every single time.

Step #1: Save the Sugar for the End

The simple fact is that sugar burns and that burning can ruin your bark. Stay away from rubs that have a high sugar content at first. You can always come back in the last 1 -2 hours and apply a sugar rub or glaze.

Step #2: Trim your Meat

Too much fat keeps bark from forming on your meat, but no fat will leave a tasteless bark. You want to leave a nice, thin layer of fat. This thin layer will render during the smoking process and give that bark an excellent flavor.

Step #3: Smoke – Don’t Steam!

When slow-smoking BBQ, we often wrap our meat in aluminum foil. This is an excellent way to achieve the level of tenderness you want. But when you wrap your meat for too long you are going to end up steaming your meat instead of smoking it. The smoke has to hit your meat to make the bark – so limit the time in foil.

Step #4: Build Your Bark at the End

The best way I have found to build beautiful, delicious bark is by basting a glaze on my meat – every 15 minutes – for the last 1 – 2 hours. The glaze can have a high sugar content too because it will only caramelize in that last hour – not burn completely.

It doesn’t matter what kind of smoker you are cooking on – dry smoke or a water pan smoker – you can achieve stunning, mahogany bark if you follow these 4 steps.

Source by Malcom Reed

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Awareness Without Action is Worthless

This is probably the most insightful quote I read from Dr. Phil McGraw’s MySpace Blog. First time I read it, I knew it was me!

Ask me if I’m feeling guilty about this quote and I will answer YES. There are loads of situation in my life when I feel I was a complete loser. Things like I’m aware of something but I don’t do something about it. For instance, I am an ectomorph. That’s my problem. I’m aware I’m skinny but until now, I don’t establish a balanced diet to gain weight. As an ectomorph, I need to eat food that are rich in protein.

Another thing is sleep. Back in college, I always burn my midnight candle just to get A marks in class. Studies, theories, quizzes and assignments were all in my mind but I didn’t take a while and pat my back, “Hey Dean, you need some sleep.”

The results: I am still surviving but living with a weak immune system 🙁

Doing something is one of my weaknesses probably because I am not naturally born to be a choleric. Let me explain the definition of choleric. Choleric is one of those four fluids of our personality and its main description is “The Doer.” But I don’t blame myself for being not a doer. The secret of a happy life is to love yourself no matter how screwed you are. The truth is, in every mistake you voluntarily create, an insightful realization is made.

I have my reasons why I don’t do what I want to do. Doing something produces expectations and when my level of expectation seems high, I get frustrated.

This is the reason why I’m always reminding myself to enjoy the spontaneity of everything. Failure or success, I am still the engineer of my destiny. If something is not accomplished, I learn to wait for the right timing before doing something. Sometimes, having a Type A personality thrash me down. Realizing not all what I desire is always what I get seems a good thing, right?

And yes, awareness without actions is worthless but to me—

Awareness without understanding what, why, when and how to properly do something seems worthless.

Source by Dean Ryan Martin

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Singing Facts – Interesting Things Singers Should Know

Interesting facts about your voice – Here are some interesting facts about the voice that most people do not know.

If you take care of you voice (don’t smoke or drink often) and learn to sing properly, you can do it none stop as much as you want without getting hoarse.

A normal person without exceptional ability should be able to sing two and a half octaves without straining, breaking, or any other weird noise.

Less than 2% of the population is tone deaf. It usually happens from a high child hood fever. If you cringe when you here a karaoke singer miss notes, or can’t stand a bad violin player, then you are not tone deaf. You just need some work putting together your ear with you vocal chords. It’s a bit like rubbing your belly and tapping your head at the same time.

You have two sets of muscles that control the vocal chords, one in front and one in the back that act like zippers to open or close the chords to make a certain pitch. The farther outside of you optimum pitch you go, the more delicate the balancing act between the two. That is where practice comes in.

Last fact, and the most important. Even a terrible singer can learn to sing quite beautifully with a little effort and some perseverance. If you have always wanted to learn to sing, than now is your chance to start. do not wait another day for another excuse. Get started, and go for it.

Source by D. Wolf

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Here's How to Make Your Very Own Homemade Water Level

by sinnga kilam 0 Comments

Today, finding a true level of an area is commonly done by using modern apparatus such as spirit levels or laser levels. These methods actually work quite well but there are more ways to find an accurate level of an area without using expensive and sophisticated equipment.

Years ago, builders would find true levels by employing a very simple technique which only involved materials such as water and tubing. This is more commonly known as a Water Level and is actually still used by builders today as it offers great accuracy.

There are many uses for a water level like, suppose you need to find the level of two separate rooms in different positions of a house, or maybe you’re working on a site where you are setting out and need to establish a datum to work to. A water level will help you achieve all of these things with ease.

For those of you who want to find a cheap and very effective method of establishing true level, read on! Firstly, go and find yourself a good length of plastic tubing. A water hose works absolutely fine for this and you can pick lengths of hose up from any DIY or garden centre for relatively cheap.

Once you have your length of hose, position it on site or wherever you hope to achieve your true level. Make sure one end of the hose is at either side of the two points you want to get your level from. Fill the hose with water but only enough so that you leave about a couple of feet of air at the ends. Hold one end of the hose at the position you want to use as your ‘level reference’ and then with the aid of a helper, get them to hold the other end of the hose up at the other point you want to establish your next reference point. Mark this clearly with chalk or pencil etc.

Here’s the trick to this!

While your helper is holding the hose up at his reference point, move your hose up or down until the level of water in the hose matches the level of the first reference point that is to be transferred. When you have done this task, the line of water in the hose at the second reference point where your helper is will be identical as to where the level is at the first reference point.

Stick with me on this as I know it can be very difficult to visualise this technique without actually seeing a diagram to illustrate it. But trust me when I say this, get this method right and you will always establish true level or datum lines wherever you are working. By the way, for those of you who aren’t sure of what a datum line is; A Datum line is the true level line of reference that all other trades, for lets say on a building site for example, will work to.

This is highly important as without establishing a true datum line, it would be very difficult to establish any form of uniformed level. You can use this method to transfer level to as many points as you wish but for higher accuracy, always be sure to transfer your reference points from the first, original point. This will eliminate any chance of accumulative errors.

So there you have it, a great and very accurate tool to use, and one that is only a fraction of the cost of an expensive, state of the art laser or rotary level. So go build your new water level today for immaculate and accurate workmanship.

Source by Kirk Smith

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History of Matrimonial Services

Approximately, all and sundry nowadays know about some couples who they know, that, dated on a matrimonial website. However, it was not so times of yore. Surfing the internet for finding love was considered weird, even a bit frantic or depressive. In some cases it was the last resort to fling bachelorhood or spinsterhood!

“Marriage is a social contract between two individuals that unites their lives legally, economically and emotionally. Marriage has been deemed a way to get the families of two individuals together. In western countries, such as USA, UK etc, LOVE is generally considered a condition for marriage. However, in countries like India, Pakistan etc, LOVE is regularly defined as a total mutual devotion that comes after marriage.”

But today the equations have changed. Wedding websites, or online matrimonial sites, are a deviation of the paradigm dating websites, with a spotlight on those who wants marriage than just dating. Matrimonial sites have become very popular and a genuine way to find soul mates. People register themselves in several matrimonial sites. They are allowed to create their profile onto a searchable database kept by the website. Brides and grooms looking for their matches can search the database with personalized searches that usually include nationality, age, gender, availability of photograph and often religion, geographic location and caste.

This tradition without doubt isn’t new. Matrimonial ads have a history a decade of 400 years.

There is a book called “The Secret History of the Personal Column” which is written by H.G. Cocks, a history lecturer at the University of Nottingham, UK. As per this book, Internet dating is presently the recent adaptation of the first “Matrimonial” agencies that were there in the 1600s that facilitated forlorn bachelors search for wives through printed ads. But marketing for a bride or groom in that era was always criticised and the people who did it were always considered of as unsuccessful in some or the other way. A person who was single and has passed the age of 21 was declared more or less shocking in that age and the ads were just the last option for the men or the women who advertised for a match. However, in 1700, barely a decade after the invention of the modern newspaper, the first matrimonial service was created. These services ran ads on behalf of single men and women who were desperate to find a good husband or wife. Matrimonial agencies then became big business by the early 18th century, where they were paid for printing ads on behalf of men to search them a good wife.

The matrimonial services in 18th century via newspapers were also useful for gay men and women to meet lovers.

By the end of 19th century, these ads matrimonial ads in news papers went normal which then in the early 20th century went up with the prospect at a much inferior level than their earlier manifestation.

These ads were then mainly used for finding friends for the lonely soldier of the World War I and latter, these advertising became fashionable and contemporary. But in 1960s, these personal ads decreased again when these ads were considered for the growing counterculture in the UK, along with drug experimentation and the Beatles. During this period, in Britain, the column which was before used for personal ads was suspected again just similar to the Internet is at the present porting all sorts of scams, perversities and dangerous individuals. The police use to think that these ads were mainly placed by prostitutes and gay men.

However, the ads for matches became comparatively good enough by 1990s. More and more elements of people’s lives, including love, have gone online in the last few years, and self-promotion on the Internet in general is now just a fact of life. Most traditional communications media, such as telephone and television services, are reshaped or redefined using the technologies of the Internet. Newspaper publishing has been reshaped into Web sites, blogging, and web feeds. The Internet has enabled or accelerated the creation of new forms of human interactions through instant messaging, Internet forums, and social networking sites.

Online dating or Internet dating took the place of newspaper ads in the late 1990s. Online dating services provided unrealistic matchmaking over the Internet, through the use of personal computers or cell phones.

Nowadays, online dating services only require a prospective member to provide personal information, before they can search the service provider’s database for other individuals using criteria they set, such as age range, gender and location. These sites also allow members to upload their photos and browse the photos of others. Because these sites are mainly broad-based, they have members coming from a variety of backgrounds looking for different types of relationships.

Overall, the above was a short brief of the history of Matrimonial Services from pamphlets in the news papers to online matrimony which is an organized web based marriage service facilitating wishful young men and women to find their suitable life partners.

Source by Sunil Karanwal

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Local Marketing Efforts That Will Gain You Strong Foothold In Your Community

If you are a small business looking for ways to trounce your biggest competitors in the industry, it would be a big idea to focus first on dominating the local market. The local strategy does not mean that you do not have big dreams for your business, but it is rather a plan to gain that strong foothold to the people closest to you before spreading your wings to the rest of the world.

Businesses that have a strong presence and good reputation in their localities have better chances of easily penetrating other areas. A local marketing plan will therefore always get you great rewards as long as you know how to best approach it. Below are some of the ways you can localize marketing efforts to find strong grounding and foundation right at home before exploring other markets.

1. Enhance Google local profile

Google is the most popular search engine and using the local tab you can ensure your business pops up in the searches relevant to your location. The search engine makes it very easy for businesses to verify local listings for their companies and from there you can improve your business profile so as to attract new customers who find you from the local listings. You can improve rankings by adding photos, videos and real time news whenever possible.

2. Bring local media on board

When it comes to marketing your business locally, you cannot do much alone. Considering that local radio stations, TVs, newspapers and local blogs are ever looking for some good content, consider sharing your knowledge in line with your business to reach out to your target markets. Landing interviews with the local media can go a long way in letting customers know that you exist and the kind of products or services you have to offer them. Valuable content will not only gain you exposure but will also set you apart as an expert among listeners, viewers and readers and this is good for your business any day.

3. Partner with other local businesses

Business alliances can be tricky, especially with competitors, but establishing them with local small businesses can gain you the kind of exposure you need. Remember that these businesses interact regularly with the same target audiences you are targeting. When you get into alliances you can promote each other’s business in the respective storefronts. You can create referral programs to reward every customer refer from the local businesses. You can also consider running joint promotions and events with other businesses.

4. Create a strong online presence

A huge number of people use the net to locate local businesses and you want to ensure that you can easily be found. Avail your business information on the relevant online yellow pages and list the business on the county business website and other listings. When thinking online presence you really cannot forget social media platforms. Make proper use of every online resource open to you to gain market base for your business and you will grow.

Source by Satvik Mittal

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The Use of 'Accommodation' In Translation

In this article ‘Accommodation’ is considered to be a synonym for adaptation or “free” translation, which in fact means that changes are made so that the target text produced corresponds to the spirit of the source text. Therefore a text is produced which is not a translation in the traditional sense; it is rather a piece of writing that manages to convey more of what was intended by the original author.

As a start we must define translation. Translation consists of providing, in the target language, the closest natural equivalent of the message contained in the source language, firstly in terms of meaning and secondly in terms of style.

Various ‘authorities’ have found that translation is a scientific study, others find that it is a technical craft or an artistic endeavour. Is translation a branch of linguistics or of literature? Here such debates about translation as a process or translation as a product give way to the discovery that translation includes so many perspectives: the linguistic, the semiotic, the cultural, the social and the psychological as regards communication. In fact, translation offers a broader concept of what it means to understand and to be understood. We believe translation is not merely a linguistic conversion or a transformation between languages but that it also involves accommodation as regards culture, aesthetics, politics and other factors.

The problem of accomodation occurs for instance in the translation of literary works and most particularly in the translation of poetry. Translating for example a work of the French poet Paul Verlaine:

Les sanglots longs des violons de l’automne blessent mon cœur d’une langueur monotone.

Literally would be

“the long sobs of the autumn violins wound my heart with monotonous listlessness”.

Not very beautiful. This is where the “free” translator would come into his (or her) own. A choice would have to be made to change some of the words and the end result might be a little different from what was originally intended by Verlaine, who was using the assonance of the words to create a special affect.

A choice of literal translation or free translation always has to be made. This has been the dilemma, irreconcilable in translation circles, on which no authoritative conclusion has ever been reached. When the culture of a country and its target language are very different from the culture and language of the source language, free translation is almost always necessary in order to transmit the original meaning. The opposite of free translation (or adaptation) is word-for-word translation which in fact is rarely used in practice, apart from in lists and catalogues.

Translators are often divided into different categories. Some translators have a natural fluency in their native language which lends itself to translating poetry, advertising, brochures, etc.. This sort of translation is almost always very free, since the final translation has to be in the popular idiom native to the country concerned.

Other translators have a natural affinity with the more technical aspects of the original text – and when using the word ‘technical’ we can include not only science and industry but also the particular vocabulary of the professions: legal, financial, accounting, information technology, medical and pharmaceutical. In these cases, the translation tends to be less “free” and closer to the original source text.

For technical translation and specialist work, some translation agencies try to use wherever possible people who have worked in the industry or profession concerned. Such people know the technical vocabulary of both the source and the target language and most often also understand how the system concerned works.

A translation agency has to build up a very large database of freelance translators to cover the various specialties. When an approach is made to a translation agency by a new candidate, the translator’s CV has to be assessed and then a test is often made by asking the candidate to translate a page or two of a document.

Of course the document is chosen to accord with the candidate’s specialist knowledge. If the test translation is acceptable, the agency concerned will then usually send a new translator a short document to be translated. That translation is to be paid for and the translation is usually proof-read by another experienced and trusted translator. If the new translator passes this stage, an agency can take him or her on for longer and more difficult work.

Source by John Z Hadfield

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