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Article Marketing And Commenting Are Still Valid SEO Methods

I’ve been marketing on the net now for the better part of 20 years now and of all the methods I’ve used, articles are still the way to get traffic through back links. And to me, writing articles has become second nature. Why? Because I rely on my past experience and pay attention to what the guru’s are saying. It’s the majority of opinions by these folks that article marketing and comments from outside sources are still two of the free methods that are most effective.

1. Spreading articles around the net.

It used to be that you could write a great article and then spread that same content to as many article directories and blogs you could find. That’s not the case any more. Google and the other search engine giants are now looking specifically for original content. By original content, I mean one of a kind articles. Some use the method of spinning the articles. Spinning is the process of replacing words in the content that have the same meaning. This may be effective to a certain degree but not in most instances.

Now, to have original content, but use the same basic article you need the use the “in other words” approach. In other words, rewrite the article IN OTHER WORDS. And this isn’t really a difficult concept if you really think about it. You already have a format laid out in your original. For instance; An article titled “What Comes In Springs” could be re-titled “What Blooms In April”. There’s your start. The next step would be to re-write each paragraph another way with the same meaning. As I said, it’s a simple process if you think about it.

Now that you have your article re-created as a unique, original piece of content, the next step is to start promoting these where you’ve posted them. If you post one on EzineArticles, tweet it with’s URL. Do the same with your Google+ account and Facebook. On Facebook, maybe even boost the post. I’m sure EzineArticles would love the extra traffic and except for the Facebook boost, if you decide to do that, it wouldn’t cost you a dime and your article gets the promotion you’re wanting.

Forums (Message Boards) can also be considered as a place to create a mini article. Ever think about that?. There are a bunch of forums that are hungry for more and more members and posts. Why not take advantage of that bit of information and put some of the ideas from your articles on these boards to spark conversations. There’s something called a signature area on message boards where you can place a billboard of sorts on every post you make. The advantages to this are (a) your content is being read by more and more people, (b) you have links to your website being put in front of everyone who reads and comments to your thread. Talk about a win/win scenario.

Build your own blog. Place original content on it and as often as allowed, submit it to the major search engines for indexing. Socialize the heck out of it in Twitter, Facebook, Google+, StumbleUpon, etc. Whenever you update the content, re-tweet it for good measure.

2. Solicit comments to your articles.

Search engines gobble this up and actually put more credence on content with comments from as many sources as you can get. Ask your friends on Facebook to go and read your article and then place a comment. Most blogs and some article directories allow this. See if there are any groups that will trade comments with you. is a good source for comments if you can’t get any friends to help you out.

If handled in the proper way, your articles can be a great source of traffic to your site.

Source by Tim J. Davis


Marketing Strategies – Making Indirect Marketing Work for You

What is “indirect” marketing? It is quite different than its opposite, “direct” marketing. Indirect marketing is indeed a more passive strategy. It often times happens on its own through actions that are not as aggressive and/ or channeled as direct approaches.

Direct marketing, on the other hand, is more self-explanatory. People employ direct marketing when they publish their ads in the papers, magazines, online, and on the radio. Direct marketing also takes advantage of direct mail operations and the cold calling method. Direct marketing means to literally take an active role in the selling process.

Indirect marketing though does not involve a specific product or service or goal. With this technique, one is not intentionally working to push their work onto a prospective client. You are using indirect strategies when you perform a number of related activities, such as participating in community events, writing articles for publication, engaging in public speaking events, and posting blogs on the Internet. Similarly, existing clients who have had positive experiences with your company can also contribute to your indirect marketing through their word of mouth advertising.

What business owner has not experienced some form of indirect marketing benefit? Surely you have had that certain phone call- the one in which an inquirer states that he or she is in need of assistance but is not sure if you are the one that can provide it. Many companies receive such calls, but handling them in a certain manner is crucial.

In these situations, it is a good idea to begin by having the caller identify their issue. Then you can more easily analyze whether or not you can offer the product or service that would be of benefit. If so, describing the options that you provide is necessary, but what is more is that this can be done in such a way as to accurately match the description of what they are seeking. It might be appropriate to also explain several different possibilities that you are aware of that could serve their needs.

Know that in this situation much of the credibility component of the business relationship has been established. You probably do not need to go into your background or qualifications. After all, the inquirer called your office. They basically already believe that you have the potential to assist them.

With these types of interactions, the end result may not always evolve into a sale. Be okay with this. You may not have the solution required for their unique situation. Likewise, they may have reservations about pricing or other costs or financing. Sometimes people just need time to process and think about their options before they commit to purchasing. In any case, keeping the conversation helpful, courteous, and knowledgeable can make the difference.

These random calls can be extremely affective to your business. It is always best to strive for the most positive experience on the phone as possible. Especially if your company is new and just starting out, it is very important to make sure that the nature of each call handled is done so with the best of intentions. These efforts of communication, no matter how brief, are examples of the public’s dealings with you. This is your chance to explain the basis of your work and really promote your image. Pleasantness and kindness should be the goal for all such activity.

If you are completing such tasks presently to boost your indirect marketing, but are feeling discouraged at the lack of apparent response, don’t be. Remember that this genre of marketing works more slowly and often times has to build momentum.

There are so many other ways that you can magnify your indirect marketing possibilities. You could participate in any of the following activities, such as teaching in community or national workshops, holding city offices or serving on boards and committees, volunteering, and agreeing to speak to other businesses at local events. You can also compose educational articles and the answers to frequently ask questions. These can be published on other sites online with affiliate businesses or associations. Other executives utilize the power of press releases. These can be used to circulate free or low cost reports and are available via the public contacting you.

Each marketing strategy has its strengths and challenges, and both can prove fruitful in the long run. Keep yourself conscious of indirect techniques and be sure that you are not ignoring this avenue altogether. A combination of different marketing techniques can help you to build your business the way that you would like.

Source by Rick Sheldon


A Beginner's Guide to 4×4 Suspension Lift Kits

You see them all the time: Light trucks, Sport Utility Vehicles, Jeeps, and more, coasting down the highway, sitting atop towering truck suspension lift kits and sporting a set of tires so big that a person could live in them. If you’re the curious type looking to lift up your own rig, a more important question than “How do I get my ride to do that” is “Why should my ride do that?”

There are several reasons why people might customize their vehicles with suspension lift kits, as well as quite a bit to know before you get started. If you’re a seasoned veteran who has conquered the most vicious terrains and knows your vehicle better than your own mother, there probably isn’t much for you to learn here. On the other hand, if you’re just getting started and want to familiarize yourself with the basics, read on.

Why should I lift my ride?

Glad you asked. Equipping vehicles with a suspension lift kits involves much more than buying the sexiest looking truck lift kit and then dropping your ride off at the local mechanic. Actually, chances are good that if that’s all you plan to do, lifting your ride might not be right for you in the first place. Installing truck suspension lift kits requires some hard work, a bit of technical savvy and consistent upkeep and attention to your vehicle’s components.

The first determination you need to make when considering suspension lift kits is what you want to do with it. There are essentially two main purposes for installing truck lift kits: style or function. Although the two are somewhat interrelated, it’s still important to consider which purpose you most wish to pursue, as it will assist you in making the correct modifications to your vehicle.


Let’s face it: Transforming a vehicle into a style statement has been a popular hobby ever since the advent of tailfins and flame decals. As much as we all might chuckle at a hybrid hatchback sitting on 18″ wheels, or the family sedan with a wing that resembles the Seattle Space Needle more than a spoiler, we also find our own vehicles having fuzzy dice hanging from the mirror, or a bobbling hula dancer statuette on the dash. As far as style is concerned, adding truck lift kits makes more of an impression than anything else you can do to your ride. Heads turn instantly at the sight of a lifted rig with massive tires that appear to be sprouting fangs and an exhaust system that scares stray puppies into hiding.

When it comes to adding suspension lift kits to make a style statement, looking good is the easy part. Sometimes it’s easy to overlook general, everyday performance in the midst of decking out a ride. For this reason, choosing the right suspension lift kit with attention to comfort, reliability, durability, safety, and not to mention price, should be given just as much consideration as those precious inches you want to add.


So you’ve made the jump into tuning your rig for the off-road world, and you’re ready to take the plunge to invest in one of many truck lift kits. But before diving headfirst into a custom truck lift kit and gigantic tires, there are a number of issues to address to ensure a correct setup. The first step is to ask yourself what you will be doing the most, whether it’s slow-speed rock crawling, high-speed desert racing, general purpose 4 wheeling, mud racing, or long distance open country treks. From there, you can narrow down what you need to do in order to customize your vehicle to suit your needs.

Whether you’re just starting out, or you’re the experienced professional, tuning your rig for optimum off-road performance is an expansive hobby with numerous factors to be wary of. The possibilities are limitless, which can sometimes make it hard to determine exactly which suspension lift kits are ideal for what you want.

Where do I begin?

As if determining which suspension lift kits to purchase weren’t complicated enough, installing truck lift kits can alter other components in your vehicle, sometimes causing unforeseen issues that could affect performance or be potentially detrimental to the vehicle itself. For example, drive shaft length, steering geometry, brake lines, highway performance and handling, gear ratios, and overall weight are just a few of the factors that could potentially be impacted by adding truck suspension lift kits.

Finding ample resources to determine what products you need can be difficult. Speaking with a mechanic can provide some insight. Reading factory service manuals, off-road magazines, internet message boards, manufacturer’s guides, and a number of other resources can help as well. But by far the most useful way to determine what truck lift kits are right for you and your vehicle is to consult an experienced and knowledgeable person who has a vehicle similar to yours and uses it in the manner similar to what you want to do. Not only can such a person suggest the correct products, but also likely has experience with installation tips and general drivability.

In the meantime, here are some of the basic elements of suspension lift kits for you to keep in mind as you plan your modifications.

What does a Suspension Lift Kit do?

  1. Clearance

    For starters, one of the foremost reasons for installing truck suspension lift kits is to raise the height of your ride off the ground to enable steeper ascent or descent off-road, and higher ground clearance. In general, it makes sense that when driving over boulders, slogging through mud, coasting across the desert, or even just making your way through the occasional forest trail, higher clearance facilitates negotiating certain obstacles. This can often be a tricky bit of artistry to manage, as higher clearance also raises your vehicle’s center of gravity, which can reduce handling.

  2. Larger Tire Fitment

    The general consensus suggests that larger tires equate to more traction, right? Well, not entirely. While larger tires may provide some improvement to traction in off-road conditions, there are other ways to improve a vehicle’s traction that are far more efficient than simply bulking up the rubber. Aside from the obvious stylistic discretion, the main reasons for adding larger tires are for higher vehicle clearance for improved performance in mud, deep snow, rocks, and deeply rutted trails. Certain tires designed specifically for off-road conditions can improve traction depending on the circumstances, but the added clearance is the most immediate and direct benefit of larger tires.

Factors to Consider with Truck Suspension Lift Kits:

  • Installation: Many manufacturers offer manuals for installing truck lift kits onto certain vehicles; however, some installations are quite intricate, requiring some welding or cutting in order to add some necessary components. In this case, having a trusted mechanic or a few knowledgeable friends is the best resolution.
  • Additional Modifications: Upgrading to truck lift kits with taller tires also means that a number of components may require part upgrades or some tuning to compensate. For instance, a truck’s engine is tuned at specific gear ratios to propel the vehicle. When adding taller tires, the gear ratios must be tweaked accordingly, since the engine has to spin much larger, heavier tires. Again, consult with more experienced individuals for further insight.
  • Highway Performance: Larger, wider tires can sometimes result in instability on roads or a noisy, uncomfortable ride, particularly at high speeds. Also, more aggressive off-road tires tend to wear faster on the highway, and traction might not be as great as you would expect on wet roads. In this sense, larger tires can sometimes be a gamble without any direction from an experienced off-road veteran.
  • Weight: larger tires are heavier, which can put a lot of strain on your suspension, particularly if it’s a stock suspension. Trusted, durable suspension components and lighter aluminum wheels can sometimes help to reduce the strain.
  • Handling: Adding truck suspension lift kits will undoubtedly raise the vehicle’s center of gravity, resulting in less stable turns. This is a common issue when installing truck lift kits, but is mostly just a matter of becoming accustomed to a vehicle’s change in performance.
  • Legality: Some suspension lift kits are such a serious change in your suspension system that it may not be legal. Check the suspension regulations within your country, state, or province to be sure.
  • A Few Useful Accessories: Before installing a lift kit, it’s a good idea to first examine if any components will be affected by your vehicle’s new height. Here are a few useful accessories that may need to be upgraded:
    • Brake Upgrades: Stock brakes can’t always accommodate larger tires, or will wear easily due to the added strain.
    • Drivetrain and Differential: Axles, gears, differential covers, lockers and more ensure that your drivetrain is up to par with your suspension.
    • Replacement Parts: Longer Control Arms and Track Bars to compensate for the additional height of your rig.
    • Shocks: For those taller lifts, longer shocks will ensure the smoothest performance both on and off road.
    • Other Parts: Steering linkage, slip yoke, drive shaft length, u-joint angle, and brake lines are all worthy of consideration before installing suspension lift kits.

Installing Suspension Lift Kits:

When it comes time to install a lift kit, there are two ways possible ways to go about it: install it yourself, or have a professional do the job. Naturally, each has its advantages and disadvantages, and when it comes to your rig, attention to detail is crucial. A general rule to follow is that even if you know you want a large lift, it’s best to start with a small lift and work your way up. This allows you to work out any kinks and hindrances along the way to make sure your kit works right.

  1. Do-It-Yourself

    Even if you’re not technically inclined, taking the time to learn the inner mechanics of your vehicle is a valuable experience that can save you time and money. An intimate knowledge of your rig can also allow you to make your own modifications to your vehicle if the need arises. There are numerous resources available that can usually guide you through the majority of the process; however, one must keep in mind that it’s a lot to take in, and tweaking the intricate components of your vehicle is no small matter. It’s always a good idea to have a second set of hands or an experienced individual assisting you.

    On the downside, even with the increasing availability of bolt-on kits, installing suspension lift kits is no easy task, particularly if you’re a beginner. Additionally, certain instructions or resources can sometimes be misleading or based upon the personal preferences of individual gearheads. Often times, after installing a lift kit you’ll find yourself spending hours tweaking the other components of your vehicle to get them back to spec. That’s a whole lot to take on, particularly if you’re inexperienced.

  2. Mechanic

    A licensed professional installing your lift kit is typically the best way to ensure that suspension lift kits are installed correctly, so long as you’re willing to pay the labor charges. A professional can perfectly tune your vehicle to your liking and see to it that all components are working as they should, all within a fraction of the time it would take even the most experienced gearheads to install it themselves.

    On the other hand, as is the case with regard to any mechanic, it might be difficult to find one you can trust to install the kit properly while not overcharging you for any unnecessary parts. Also, if you’re not a gearhead, anytime there’s a functional deficiency or your vehicle needs minor tweaking, you have no choice but to return to the mechanic for service.

Suspension Lift Sizes:

Small: A small lift consists of 1.5 or fewer inches, and will grant you a little more clearance and room to run slightly larger tires. The most common way to gain a small lift is by using coil spacers in front and long shackles in the rear.

  • Advantages/Disadvantages: Small lifts are inexpensive and easy to install with very few complications.

Medium: A medium lift is roughly 2″ of lift, and is a good choice for those looking for the best tire clearance, but aren’t planning on doing any off-roading. Common medium-sized lifts use spacer and add-a-leaf lifts, and sometimes come with new shocks.

  • Advantages/Disadvantages: You’ll notice changes in handling and performance: some good, some bad. You’ll also need strong rear springs, and if you plan to use an add-a-leaf kit, later modification for more lift may be difficult, since add-a-leafs are designed to lift stock springs.

Large: The largest lifts consist of 3 to 4″ or more for an aggressive look and the best off-road performance. A common large lift setup consists of new front coils and add-a-leafs in the rear, plus some combination of new front coils and new rear springs. These kits often include a matching set of shocks.

  • Advantages/Disadvantages: Large lifts are obviously the most expensive, and more complications are expected than with smaller lifts. On-road performance will also be affected, sometimes dramatically. But a large lift will transform your rig into an intimidating off-road machine that will stand out among a crowd.

Types of Suspension Lift Kits:

Spring Over Axle (SPOA):

SPOA suspension lift kits are most popular among serious rock crawlers looking for the utmost articulation (up and down wheel travel). These truck lift kits keep the tires on the ground for maximum traction, while correctly lifted springs lifts everything out of harm’s way, including the springs.

Shackle Reverse (S/R) Suspension Lift Kits:

S/R truck lift kits are designed to provide a smooth ride upon mild terrain such as forest roads, desert driving, and scenic trails; however, high-speed driving on highways is not recommended.

Coil Suspension Lift Kits:

The choice of many of the world’s best-riding 4 wheel drive vehicles, Coil Suspension Lift Kits offer unrivaled ride quality and cheaper springs, but installation sometimes requires some welding. The end result, however, is a suspension lift kit that provides excellent articulation on the trail, and a comfortable ride you have to feel to believe.

Lifted Spring Suspension Lift Kits:

The most commonly used type of truck lift kits in the world, Lifted Spring systems are easier to install, and an excellent choice for first-time lifters in the off-road world. These truck lift kits allow you to run larger tires for additional clearance, while producing control on the highway.

Shackle Suspension Lift Kits:

As probably the most affordable way to add inches to your rig, Shackle Suspension Lift Kits are primarily for the truck enthusiast looking to add larger tires, yet are not intending to do much hardcore off-roading. Moderation is recommended with these truck lift kits, as Shackle systems are known to affect steering and sway control.

Source by Billy Han


How to Make a Hot Girl Like You Instantly – Here Are the Key Tricks to Make Her Desperate For You!

by sinnga kilam 0 Comments

Do you have a crush on a hot girl? Do you want a hot girlfriend? Do you want hot girls to like you instantly? No matter how ugly you are, you can still get any girl you want.

A hot girl is usually popular and enjoys shutting down guys. And she believes that everything will go the way she wants it for her. Here are a few keys tricks to make a hot girl desperate for you…

Delusional Sense of Coolness

Everything is an illusion therefore let your beliefs be a delusion. Talk to yourself in a pimpish way. Tell yourself that you are the coolest guy on the planet.


Keep repeating that to yourself every single day. This is extremely powerful and very important if you want to land hot girls and gain instant respect from guys.

Social Proof

Do you know almost everyone in your social circle? Everyone in the bar/night club must know you well. Have you seen that most of the hot girls surround the DJ? Do you know why?

It’s because he’s popular and he’s the party. All the guys know him and all the girls know him.

Social proof makes a woman become desperate for you. You will begin to gain social proof naturally if you have the delusional sense of coolness.

Playfully Tease Her

Don’t give her a compliment. A hot girl can’t be given a compliment right away. This is what almost every guy does. You have to be different if you want to land the hot one easily.

When she’s near you, take a look at her and tell her that she’s got something disgusting coming out of her nose.

Or you can tell her that there’s some food stuck on her face or there’s something stuck in her teeth.

This will instantly get drop her off guard and make her self-conscious.

Be Your Best Self

You’ve got to be your best self every minute. Putting your best self forward isn’t just about putting on the best suit.

It’s about being your best self every single minute of the day. You have to be the best if you want the best.

Even if you’re looking for a girlfriend, it doesn’t matter. I’m sure you’re looking for the best girlfriend on the planet for you.

Every single minute, be your best self. Look your best, do your best and trust yourself in your ability to be the best. Never ever be self-conscious about what other people might think of you.


This is very powerful and requires a delusional sense of belief and faith that only a few men naturally possess.

And those who possess this don’t get laid that easily. But they do have the power to get any chick they want.

Disregard everything that is external. If a guy comes up to you and says, ” I’m better than you at this!”

Tell him, “Balls to you! What the xxxx do you know? I can do it better than you”.

This is the attitude you must have all the time. This will naturally help you develop social proof and get the hot girl attracted to you instantly.

Source by Timothy DeAngelo


Dirty Tricks at Work – Five Ways to Protect Yourself

When people go to work, they often go to play. Sure work is a serious place for many, and I’m not talking about childish play, but the serious work of the self serving band of people who this it is okay to take advantage of their naive colleagues. People who have a strong sense of integrity often find themselves out maneuvered and destined to arrive gazing at the podium from a distance as the winners show of their trophies.

You’ll be surprised how simple it is to equip yourself with self defence knowledge and skill. Since writing “21 Dirty Tricks at Work” I have been delighted with the way avid readers have studied and been able to learn the techniques to win with integrity.

The priority is to build your awareness. Here are some of the more common dirty tricks that get played in the office…

Creative Magpie: Exaggerating involvement in the ideas and good work of others or blatantly stealing them whilst hiding the originators worthy contributions.

Development Opportunity: The tactic of motivating someone to take on a task, project or assignment they might reasonably refuse, by pretending it is a development opportunity.

Email to the Gods: Using email to shame or coerce another. This is usually an email arriving from a colleague (which includes either true or false information) leveling accusations of blame, which are also copied on to bosses, directors, customers, suppliers etc.

Then you need to learn how to protect yourself. Here are my top 5 tips…

Tip No. 1: Get curious and ask questions. Don’t ask them in an accusing manner. Make sure and keep it light and keep asking until you get to the bottom of what is really going on.

Tip No. 2: Control your emotions. Sure you may be angry when you spot a “Fall Guy” dirty trick heading your way, but if you lose your temper you will find it more difficult to cope. So keep a cool head.

Tip No. 3: Try to figure out why they are doing it. There must be a reason – what benefit do they get if you fall for the trick? If you can work this out you may be able to deploy the next tip more easily.

Tip No. 4: Get constructive. Once you have asked lots of questions, try to come up with some creative solutions where you can both win.

Tip No. 5: Try to maintain your own integrity. Don’t get tempted into playing dirty tricks back – chances are they will see this coming and be ready to trip you up.

If you practice these tips, you’ll soon begin to realize how quickly you can make progress without getting into an argument. You’ll find out that you don’t have to be a victim to office politics. And the more positive action you take, the less your more Machiavellian colleagues are likely to try a game on you. So take heart, there is something you can do to cope with political games and dirty tricks without joining in!

Source by Colin Gautrey


Writing a Friendly Letter

A friendly letter may be informal or casual, but it is still a letter. And as a general rule, letters should be clear, readable and organized. Otherwise, the recipient will have a hard time deciphering your message.

A readable letter can be scanned quickly to get the gist of the message. It has simple and direct sentences organized into several concise paragraphs. Like business letters, a friendly letter is also divided into seven parts: heading, salutation, introduction, body, conclusion, closing and signature. Some people deviate from this format, and that is okay with informal letters.

The heading usually consists of three lines. The first two lines bear the complete address of the recipient. The third line indicates the date the letter was written. Salutations are opening greetings. The most often used salutation is “Dear.” But with informal and personal notes, salutations can take many forms. Sometimes people write “Dearest” or “Ever dearest.”

The introduction gives an overview of the topic at hand. This section of the friendly letter is normally written in paragraph form.

The body is the bulk of the letter, consisting of several paragraphs. All paragraphs should be coherent to one another, all leading to the main message of the letter.

The conclusion sums up the topics offered on the body of the letter.

Closing is often made of one or two words like, “lovingly yours” or “sincerely yours.” The first letter of the first word of the phrase must be written in capital letter.

Signature bears the name of the letter sender.

However, since this is an informal letter, a writer is allowed free verse. And the format is just suggestive but not strict. It can be altered at any point in time to make the personal letter more intimate and unique. Perhaps the only restriction imaginable is to keep the letter friendly. After all, there are still basic writing etiquette. Even in informal letters, we frown on expletives and derogatory remarks. Bad jokes are also not tolerated.

Below is a sample friendly letter. The name of each part is written in parenthesis before the significant sections of the friendly letter.


2527 CC Figueroa Street

Pasay City

December 3, 1969

(Salutation / greeting)

Dear Jade,


How are you Jade? It’s been a long time since we got away from each other due to our studies. Indeed, I miss you so much, my friend. However, the Christmas vacation is coming so we will have some time to see each other.


In fact, I am planning to spend my Christmas vacation there. I am looking forward for that vacation because I am so excited to be with you again even for just a short period of time. I am just excited to share with you my beautiful experiences here.

Above all, I am really yearning for your companionship. I am missing all the things that we shared together before I got here for my study.


So see you soon Jade! I hope you will be looking forward for that, too. Until then. God bless Jade and take care always!


Lovingly yours

(Signature and printed name)



Source by David Urmann


Advantages and Disadvantages of Direct Marketing

The term marketing implies the single goal of profit. It is categorized into two, direct marketing and indirect marketing and there is a significant line of difference between the two. Direct marketing is basically business from manufacturer to consumer without the involvement of middlemen, whoever it is. This is generally done by mailing the consumer or contacting him directly, so he can know about the products. The use of media advertisements is very limited and whatever little use is made includes only the demonstration of their products with call back numbers. Direct marketing is a boon and a bane, both in some respects:


– Direct marketing involves direct business. So it is cost beneficial for consumers, as there is no price hike due to wholesalers or retailers.

– Marketing executives can state certainly of the exact response to their products.

– The profit or loss can be more accurately judged.


– Sometimes, direct mailing offends the customers and many do not endorse it as they say it inhibits their private lives.

But most marketing managers are in support of this kind of business. The various forms in which direct business is made are:

– Direct mailing: Here, paper mails are sent to the selected groups of people, who likely to give positive response e.g. the paper mails of latest food processor is sent to all homes where house wives are resident so that immediate response is seen. Also CDs can be used as demonstrating media.

– Email Marketing: Here, emails are sent to all the selected customer categories with repeated intervals of time. But most of these are put into trash and spams. So the effectiveness of this form cannot be predicted.

– Telemarketing: In telemarketing, calls are made directly to the consumers and the concerned product is advertised. People sit at call centers to sell products on behalf of their clients. But this form of direct business is quite unpopular and most people oppose the uninvited calls. It was initially made illegal but later on new laws were re-enforced and calls are now made only to those who don’t mind them.

– Voicemail: Telemarketing created a lot of consumer opposition and consumers would abuse the ones advertising on the phones. In order to avoid this, voicemail marketing was introduced, wherein; the entire advertisement is digitally recorded and presented.

– Use of coupons: Coupons are attached to direct mails and sent to the consumers. These generally advertise and give cost benefit to the consumers. So they avail these coupons and respond fast.

– Television marketing: Advertisements are given on the television and demos are with toll-free call back numbers or certain websites for the consumer to get in touch with the manufacturers.

– Broadcast faxing: This is the least popular form of direct marketing. The ads are directly faxed to the consumers.

Direct marketing can thus become successful only if the entanglements with the consumer are good. It can be B2B or B2C. It measures exact consumer response.

Source by James Copper


How to Make Your Penis Bigger Naturally With Cavernosal Artery Exercises

by sinnga kilam 0 Comments

There are a number of different methods for enhancing the size of one’s penis, and while many of them are effective, there are just as many if not more that do little to nothing. If you are searching for a cheap, natural, and effective way to reliably increase the length and girth of your penis, you have likely tried several different products and methods with mixed results.

Fortunately, there is a simple way to enhance the size of your penis using a number of different exercises. Here, we’ll go over how Cavernosal Artery exercises can provide a significant increase to overall penis size when combined with other exercises, so that you can see the benefits for yourself.

The Cavernosal Artery is one of the three primary arterial branches that come off the common penile artery, which is responsible for delivering blood to the penis. This artery is crucial to penis size and sex in general, because it largely determines the overall length, girth, hardness, and duration of a man’s erection. The Cavernosal Artery is also known as the deep artery of the penis, because it runs along the interior of the penis (the external arteries are known as the circumflex and dorsal arteries).

In order to exercise the Cavernosal Artery, gentle pressure should be applied with the thumb and forefinger, with one on top of the center of the penis and the other underneath. Work your way from the base of the penis to just below the head, then back down, gently moving your fingers in a circular motion while applying pressure. Follow this with a hot compress (not too hot) for ten minutes, and then repeat again once or twice.

This exercise causes the Cavernosal Artery to expand, which allows a greater degree of blood flow into the interior of the penis. This blood then travels to the corpora cavernosa, which are sponge like masses that soak up that blood, making the penis larger and more rigid. When combined with corpora cavernosa exercises, Cavernosal Artery exercises can provide a significant boost to the size and rigidity of the male erection.  Now that you know how to make your penis bigger, just remember…

The effects can last for up to an hour, and will also make it easier to maintain an erection while the effects continue. If you want to enhance your sex life, then Cavernosal Artery exercises and other erectile exercises provide an easy and effective way to boost the length and girth of your penis.

Source by Thornton Jacobs


Membership Sales Consultants – Top 10 Prospecting Tips

by sinnga kilam 0 Comments

1. Only sell the club tour, not the club itself

When you are on the telephone talking to a potential prospect, it is very easy to become distracted and begin talking about the club, it’s facilities, services and membership fees. This is a great mistake. Selling actual goods and services over the phone is a real skill and requires a very different approach than selling an appointment or club tour. As soon as the prospect begins to ask about the club, or wants some details about membership fees, then you need to turn these into reasons why they should book a club tour/appointment. Simply suggest that you can cover these fully when you get together

2. Make appointments 3-4 days in advance

This will serve three purposes:

  1. It will create the impression that you are organised, professional and busy!
  2. There is more likely to be space in the customer’s diary
  3. It will leave you some time for hot prospects, e.g those that ‘have to see the club immediately!’

It is worth noting here that even with our own Membership Sales teams, we encourage our sales consultants to simply make appointments today or tomorrow. Even with a strong confirmation we find that the longer after 24hrs the appointment is made, the lower the ‘show’ ratio (I will be covering how to deal with ‘No Shows’ in future articles).

3. Don’t answer the customer’s objections on the telephone.

When a prospect gives you and objection, such as they are too busy, the fees are too expensive, they don’t have the time etc. defer them to when you meet fact to face. These objections are very difficult to isolate and outweigh on the telephone and even if you could, the prospect would probably not allow you the time to complete the process satisfactorily. Instead you simply have to acknowledge them and emphasise your reasons for taking them through a club tour.

4. Don’t put things in the post too easily

There are two reasons why people put things in the post:

  1. because it is easy
  2. because there is no obligation.

It is an easy way for prospects to get you off the phone. They know from experience that if they ask for us to put something in the post, then most sales people, because they are helpful, friendly and obliging, will of course agree to their request. However, the conversation then comes to a close, their information is put in the post and usually glanced at then put in the bin or delayed.

It is expensive for your company, and it moves you further away from gaining a possible appointment or club tour. The only reasons you ever put anything in the post are:

  1. to prove you are reliable and keep your word
  2. to confirm your appointment or build agreement
  3. to keep in touch with an on-going prospect
  4. to pre-empt a follow-up call or club tour.

Consider for a moment what may happen if you stopped putting things in the post. What if you have no brochures, leaflets or letters to send out? Would the number of club tours increase or decrease?

5. Follow up every lead.

In the past, some clubs might have been unconcerned if staff didn’t follow-up every single prospect. The chances are, the door was continually swinging open with a new stream of potential members. Over the last few years however, this has changed. Today every sales opportunity, every prospect, every telephone number and every contact is vital.

You need to manage every prospect as if they were your most important. So if you have a bottom drawer full of old leads and enquiries, or a card index system that you haven’t touched for months, then make it your number one priority to get them sorted and actioned.

When Clubs hire Sales Teams, they always find it amazing when sales professionals spend the first 2 weeks following up their previous member and old lead databases. Typically these are over a year old and most clubs don’t even keep leads this long, but as always, with a dedicated focus on prospecting, a professional sales team never fails to drum up good sales business through these old databases.

6. Stay in touch.

One of the simplest and perhaps one of the easiest things that you can do to increase your success rate in gaining new prospects by telephone, is to simply call every prospect regularly. It is not uncommon for people to procrastinate about joining a club – they know they want to, but just keep putting it off. Your encouragement and little ‘nudges’ may be all they need.

Consider for a moment how easy it is, both psychologically and also in terms of managing the conversation, to speak to someone you have spoken to before, not matter how briefly. Not only do you have a reference to talk about when you speak to them, but also the level of resistance may be much lower.

Remember that when you get a ‘no’ on the telephone, it simply means ‘not now, ‘not today’. If you are targeting your market correctly, the prospect will buy at some time, from somebody. If you don’t contact them, then somebody else will!

7. Create your ‘golden hour’.

The actual activity level that you choose will obviously depend on how many club tours or appointments you need and your type of club. However, one of the effective habits of a successful and professional sales person is that they schedule time, usually every day, for prospecting. Make sure you develop a habit and a routine for spending at least one hour every day in an intensive telephoning campaign. Call it your Golden Hour.

In that one hour, it is important that your Golden Hour is uninterrupted and completely focused, as it may mean making as many as 25 – 30 phone calls. This in itself will over time, generate several appointments a day. Do not use a “lack of time” as an excuse – MAKE TIME!

8. Keep good records.

Brief details of your conversations to prospects should be noted. A few key words or a few notes to jog your memory is usually all that is required. It is also important to make a note of when you have called people and why they have not been available. This will allow you to judge the time to call them on the next occasion.

9. Get a tracking system that works for you.

One of the things that increases call reluctance, or the fear and resistance to making telephone cold calls, is a lack of organisation. By not having clear lists of people to telephone and by not having enough people to telephone, we actually allow ourselves to avoid the activity.

  1. make sure that you do follow up every lead.
  2. ensure that you give yourself no excuses not to make the calls

10. Be Persistent.

Persistence works when nothing else does. When prospecting, you will need to be persistent, professional and patient. There are no quick fixes, there are no easy answers, there are simply more effective ways and less effective ways, and both take a good degree of persistence.

By simply making the right number of calls on a consistent basis, regardless of your current skill level, you will be successful in making appointments and developing enquiries into new members. The statistics work for you as well as against you, for example:

At least you have secured 35 second visits more than you would have if you hadn’t been this persistent!

“We are what we repeatedly do… excellence then, is not an act, but a habit.”Aristotle

If you would like more information on how to get the best from your membership sales give us a call [], you’ll be very surprised how little it costs to make a huge difference.

Source by Shaun Adams


6 Tips To Follow When Booking A Fishing Charter

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Before choosing a fishing charter, you need to ask yourself some important questions. We are going to give you some tips that you need to consider prior to deciding on a fishing charter. Read on.

Tip #1: Number of People

How many people will go with you? The charter won’t handle too many people. Usually, each boat will carry a limited number of people. You should count the number of people before hiring the charter.

Tip #2: Fishing budget

The price will depend on the number of people, the size and the length of the charter, and the type of fishing that you want to do. The fishing charter can be as low as $60 per head or as high as $500 per head. Make sure you have the required amount of money before booking a charter.

Tip #3: Customer Service

There are two kinds of charters. You can go with charters that believe in good service, or you can go with charters that give more importance to making money. Keep in mind that price doesn’t necessarily refers to high quality service. You may find some inexpensive charters offering great customer service and vice versa. Make sure you compare the prices and services offered by charters before hiring a boat.

Tip #4: Types of charters

In most cases, it’s a good idea to go for private charters. They offer you privacy, as you will be around only your friends or relatives. You won’t share the space with outsiders. Usually, the fee for a private charter is based on the number of hours you want to hire it for. The price is for the entire boat irrespective of how many people want to go.

On the other hand, shared charters don’t offer privacy and you will be on the boat with many other people. In other words, you will be sharing the charter with other people. The price will be based on the number of people for a certain number of hours.

Tip #5: Inshore and offshore charters

Inshore charters are between 21 and 24 feet long and can carry as many as 6 people per trip. Another term for inshore boats is the bay boats or 6 pack boats. Usually, these boats can’t carry more than six passengers for a trip. While they are comfortable, you can’t find a restroom on these boats.

Offshore fishing charters are a type of private charters. They are offered by big boats for fishing out in big seas. Typically, their length is between 36 and 66 feet. These charters are ideal for several passengers. If you want to go fishing with your kids, you should go for a private charter.

Tip #6: Head boats or party boats

These boats are called multi-passenger charters. The US Coast Guard inspects these boats on an annual basis. Their length is between 57 and 64 feet and they can handle as many as 90 people for a trip. The operators will charge on per person basis. The thing is that party boats allow you to go on deep sea fishing only.

If you don’t have a big budget, you can go for these boats. Normally, they will charge you $50 per head for a trip.

So, you should follow these 6 tips when hiring a fishing charter.

Source by Satvik Mittal