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The Top 5 Marketing Tips You Can Learn at Oktoberfest

Oktoberfest is an annual celebration held in Munich that dates back to 1810. The first edition was a post-wedding feast to celebrate the marriage of Crown Prince Ludwig and Princess Therese, and all of Bavaria was invited. The event was so popular it has continued year after year.

So how does this relate to marketing?

When you have more than 200 years to perfect the art of throwing a party, there are plenty of things to learn. From promotions to branding, everything seems to contribute to one common goal: Gemütlichkeit – a German work that roughly translates to a cross between coziness, warmth, belonging, cheerfulness, and fun. And personally speaking, I have never had more fun in my life then I did during my two trips to Munich for Oktoberfest.

As they say when the first keg is opened and the festival begins, “It’s tapped!” So here are the top five marketing tips you can learn at Oktoberfest:

1) Raising your prices isn’t necessarily the best solution.

Every year, the price of a liter of beer goes up, and every year, more and more people attend Oktoberfest. What does this tell us? Lowering your prices isn’t always a good thing.

Yes, there are obviously more factors involved in this statistic, but as Irish marketer Jon McColloch said in a recent email, it’s easier to sell one $80,000 BMW than it is to sell 80 Chevy Cobalts at $1,000 a piece. And Just in case you’re wondering, the average price of a liter at this year’s Oktoberfest is about $11.68.

2) Planning is paramount.

Every year, months before 7 million people walk through the gates and the music begins and the mugs clank, Oktoberfest is planned down to the smallest of details. The famous märzen beer is brewed in March. The massive beer halls holding upward of 10,000 people are constructed months in advance. Even the locals get in on the planning.

The famous German waitresses carrying all those liters can make enough money during the two plus weeks of Oktoberfest that they don’t have to work the rest of the year. If they can make a one-euro tip per beer, carry 14 beers at once, and make a new run for beers every five to seven minutes… well, you do the math. They have, and they plan for it every year.

3) Make charitable donations.

The Hacker-Pschorr family – one of Munich’s most famous breweries and one of the “Big Six” permitted at Oktoberfest – donated the land on which the festival is held. They were present at the first Oktoberfest in 1810, and because they gave Munich the fairgrounds for the festival, it’s safe to say they’ll be allowed at every one after. Giving can go a long way.

4) Be creative with your branding.

Beer has been around for a long time in Bavaria. So long, in fact, that there is a bit of uncertainty as to when some of the Big Six breweries were even created!

The oldest is Augustiner Bräu, established in 1328, and they certainly know a little bit about making beer, as well as marketing it (or not marketing it). They didn’t change the shape of their bottle when it was popular to do so. They rarely ever change their label. They do not engage in advertising campaigns. They do not export their Oktoberfest beer. They are the only brewery at the festival to serve it from traditional, wooden barrels. And their beer just happens to be the most popular at the festival and is noted by the locals, almost unanimously, as the best beer at Oktoberfest.

What does this tell us? That producing a high-quality product, and then just sticking to that, can often be the best way to build your brand.

5) Sell an experience.

Yes, people go to Oktoberfest for the beer and the pretzels and the music. Some go to a certain tent for a special food served there. Some pick a hall because they like the band or the décor.

Individually, these are all great, but when you add them up, they create an experience that is hard to replicate. Every tiny detail contributes, from the smell of candied almonds to the bright lights of the roller coasters.

Use this philosophy to analyze your products and services. Make sure your customers are getting the same attention, and make an effort to give them an experience they will never forget, every time.

Maybe even come up with a clever name or tagline to help brand it. At Oktoberfest, it’s called gemütlichkeit. Whenever gemütlichkeit is mentioned in song, it’s mandatory that people toast. When people toast, they drink. Needless to say, the song is played quite often. That is Sales and Marketing 101. Prost!

Source by Chad Stamm

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Pros and Cons Of Door Hanger Marketing

There are many pros and cons when it comes to using door hangers for your marketing and advertising needs. Here are a few examples of why.

PRO – They are personal. Some people appreciate this aspect of door hanger marketing. They need to be hand delivered, which shows effort and care on the part of the advertiser or company. This is great, especially when you are trying to motivate a specific target market of people. Custom hangers are great for local marketing. Local events, campaigns, etc. can all be promoted positively with printed door hangers.

CON – A lot of people who receive see them as an automatic throw away piece. Because there are so many postcards, flyers, and other types of advertising materials that come through the mail every day, you really need to make your hangers stand out in a positive way. This is why the design phase of your door hanger creation is so important, you must catch someone’s attention before your creation ends up in the trash can. Also, there is no envelope for a potential customer to open or other piece to distract them or make them look twice. So, this is why the look and design of your door hangers means so much.

PRO – They are one of the more unique pieces of advertising materials you could choose to use. While you do have the “throw away” hurdle to overcome, if you do a great job during the design phase, you will end up with a beautiful, unique hanger to distribute. This is definitely a pro. If you can grab attention and deliver a powerful message, yours will be a definite success.

CON – Some people view them as a weaker form of marketing material due to their lack of reach. Due to their delivery demands, hangers just cannot get to as many people as say, a postcard that goes through a stamping machine. Because each door hanger needs to be hand delivered, the amount of people you can contact is going to be smaller. Direct mail pieces are going to be able to reach more people due to their delivery method alone. This is why door hangers are great tools to use when you are trying to contact a local group of people.

Overall, they have several pros and cons but ultimately they are best suited to promote a local business or organization and be distributed to homes in the surrounding area. You are going to get the best response this way, especially if you design your door hangers well and make the consumer feel as though you care about them and value their business before they have decided to give it to you.

Source by Valentin Tyrone M Cooke

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Interesting Facts About the Tamil Language

History

  • One of the oldest classical languages in the world is the Tamil language. Studies show that an ancient but deformed form of Tamil called Tamazight is spoken by one of the tribes in Cameroon in Africa.
  • In Anuradhapura, Sri Lanka, historians have found Tamil-Brahmi inscriptions. However, they have not succeeded in providing an exact date of its origin. It is believed that the language has been spoken since 500 BC.
  • During the pre-colonial era Tamil was one of the main languages used for trade.
  • The ancient principality of Kamarinadu existed between India and Ethiopia. Ancient Tamils conquered Kamarinadu, which connected India and Ethiopia, and spread the language to Africa.
  • It is one of the most difficult and oldest languages in the country (more than 50,000 years old). This Dravidian language is one of the major South Indian languages, and is spoken by over 60 million people in Singapore, India, Malaysia and Sri Lanka. The original Indians spoke Sanskrit in North, Tamil in South, and Austro-Asiatic in the east.
  • It is believed that the Mayans of the Maya Civilization of South America were actually Tamils and spoke a dialect of Tamil. Studies also show that the language of the Jews, Hebrew, derived from Tamil. This is because of the Tamil exodus to Africa via the middle-east.

Facts and numbers

  • Tamil has obtained the classical status. In fact, it’s one of the first languages to attain this status.
  • Today, Tamil is spoken not only in Tamil Nadu, but also in northern Sri Lanka, Singapore, Malaysia, Mauritius, South Africa and Fiji. 1% of the world’s population are Tamil speaking people, and it is the 15th most spoken language in the world.
  • Tamil has been bestowed with official language status in quite a few countries, and it is one of most widely spoken languages in the world.

Origin

Tamils are of Dravidian origin. The four major Dravidian (South Indian) languages are Kannada, Tamil, Malayalam and Telugu. Among the Dravidian language family Tamil is considered as the foremost language. The Dravidians form the majority of the population of south India, and there are around 220 million native speakers of Dravidian languages in the world.

Diglossia – spoken and written

Tamil uses two dialects or languages, and when a language community uses two dialects it is known as diglossia. They are known as H or ‘high’ type and the L or ‘low’ type in linguistic parlance. The H or ‘high’ type is found in literature. It is also used in religious ceremonies and education as it is more formal, traditional and esteemed. The ‘low’ type is used in everyday parlance. The ‘high’ type is found in ancient Tamil texts, which are a storehouse of knowledge. They have been translated into many languages and are appreciated by people across the globe.

Source by Amy Anderson Lee

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Creative Marketing Ideas For Shoe Stores

During an economic recession, the retail industry has taken a big hit as customers simply don’t have as much discretionary income as they used to. Whether your shoe store is part of a large chain or is just a small independent retailer, you should always be on the lookout for new, interesting marketing ideas that can stimulate business. Here are some great ways to put your best foot forward.

  1. In-store events– Customers need to know the benefits of your shoes, be it that they are edgy and fashionable or that they provide a comfortable walking experience. Hosting an in-store event like a fashion show or a teaching session will not only generate buzz and awareness for your store, but also sell a lot of shoes! Have your featured products fully-visible using a vertical banner or even a window cling so customers know which shoes they’re going to learn about.
  2. Loyalty cards– Most women have a shoe fetish, so create a loyalty program that keeps her coming back for more shoes. This could be a punch card or you could even use a computer-tracking system. After a certain amount of pairs purchased, your customer will receive a free (or at least discounted) pair. Not only do you sell more shoes, but you also retain loyal customers.
  3. Shoe care– A great way to make your store more marketable is by offering shoe care services such as shining, stretching, and even minor repair. If you really want to offer a first-class experience, offer complimentary shoe repair services. You probably won’t be able to do this in-store, but set-up an agreement with a local shoe hospital or cobbler. Your client will appreciate the VIP treatment, and this ensures they’ll visit your store at least twice (once to drop off the shoes and again to pick them up). Odds are they’ll find a new pair in at least one of those visits. Display vinyl decals at your cash wraps letting customers know these special services you offer, and make sure your sales team is mentioning it as well.
  4. Sponsorship/donation– Sponsoring local events is a great way to build a positive business reputation. In exchange, you’re usually able to advertise at these events with a vinyl banner or in the program. Another unique idea is to create a shoe-donation program. Work with charity groups such as the Salvation Army to donate a pair of shoes for every X amount you sell. This is a huge PR boost and makes your business socially-responsible. It has certainly worked for TOMS.
  5. Family bundles– If you are a shoe store that caters to all customers (men, women, and children), create a family bundle package. Offer a special discount when customers buy a pair of shoes for every member of the family, or even have a buy one-get one special. You’re a one-stop shop for the family, but it may take a special deal for customers to realize that.

Source by Michael K Allen

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How to Resolve "Unable to Read the Log File Header" Exchange Server Error

Microsoft Exchange Server is designed to write all the database transactions to certain log files and commit them later whenever the system allows. The transactions also exist in system memory, but get lost in the event of crash. If the Exchange Server undergoes unexpected crash, these transaction logs serve as the crucial recovery method. For this reason, the transaction lof files should be kept on a reliable system. The log file header contains information like file signature, base name, creation time, checkpoint etc. At times, your Exchange Server indicates as it is unable to read this information. These are critical situations that may compel you to restore the data from an online backup or perform hard recovery for your databases. However, it is highly recommended that you try to move Exchange mailboxes on another server or use an Exchange Recovery product to repair the database.

To exemplify, consider a situation when you receive the below error with your Exchange Server database:

“Unable to read the log file header.”

The error is logged as event 412 in application event log. The ESE error code that displays in Description section of this event gives detailed information of the root cause.

Cause

As the error suggests, it occurs when Exchange database engine cannot read the file header. This indicates that log file has a mismatching signature, has corrupted header information or is corrupt. You can deduce the exact cause by the ESE error code the event shows:

  1. Jet_errLog fileCorrupt or error -501: The header of the log file is corrupt
  2. Jet_errBadLogSignature or error -530: The log files signature mismatch. The log file signature ensures the correct replaying of log files set and is included in each database header. The error occurs when they mismatch.
  3. Jet_errDiskIO or error -1022: A disk I/O issue for requested page in transaction log or database. Generally, -1022 error occurs because of severe database corruption. For a log file, the cause is corruption of log file header.

Solution

You need to use any of the below procedures:

  1. Check for the last online backup and restore
  2. In case of valid backup unavailability, you can run eseutil /p command and later isinteg – fix command. It is a hard command and data loss is likely as will delete database pages. Thus, for your production database, it is recommended to use another MicrosoftExchange Recovery method like moving the mailboxes to other database or using an Exchange Recovery software.

Source by Axel Culver

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