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THe Difference Between Digital Marketing and Social Media Marketing

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.

Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.

According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.

Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.

With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.

To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.

The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.

Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media.Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online. Their share in the overall marketing strategy has grown manifold rendering traditional strategy techniques obsolete. The rate at which digital media is advancing, it won’t be far fetched to imagine a future where virtual reality has transpired to every aspect of our existence.

Source by Rahul Rakesh Roa


Tips To Wear Ankle Boots With Jeans

by sinnga kilam 0 Comments

Jeans and boots are the two most favourite and common outfits of daily life. Though boots are an all time favourite, but many people get confused about how to wear the ankle boots with the jeans. Jeans and ankle boots make a great combination, but it will be very tricky to pair them together. Here is a list of some tips given below about how to pair your jeans with ankle boots perfectly.

Roll the cuff of your jeans above the boots

You have to do some changes in your dressing style, if you want to pair your skinny jeans with ankle boots. You will be allowed to wear straight leg or boyfriend ones by rolling the cuff of your denim just above your ankle. This is the best way to wear a pair of high-heeled boots. Fold them twice about two inches each time to get the exact cuffing. Cuff them before wearing boots.

Fold the hem of jeans inward

You should fold the hem of your skinny denim inwards, if you have long ones. It is mainly done so that the fold cannot be seen. This style goes best for skinny jeans without cuffing the hem. Make sure to iron the cuff before wearing it so that you can get a sharp and flat crease.

Rip your hem

Take a pair of scissors to cut your skinny jeans to get the exact length. This helps to crop your jeans so that your ankle boots can be showed off by you. A pencil and tape measure are recommended to use to outline the exact length from where you want to cut the jeans by using fabric scissors. Do not roll the cuff and leave them as it is to get the distressed look. A fresh look can be given to your boring boyfriend, straight or skinny denims by trying this trick.

Go monochromatic

If you have long legs, it will be better to buy the same coloured boot as that of your jeans to give a longer and leaner appearance to your legs. This will be the best option in case you wear a pair of high-heeled ankle boots.

Go for pants with a zipper cuff

You can try to pair your ankle boots with jeans with a zipper hem this winter. Do not zip them up. The zipper and hem should be left open and do not tuck them into the boots. This style will enhance your look to a new level.

Thus, follow these tips to nail the style by pairing your ankle boots with denim.

Source by Rajesh B Sanghvi


There's No Shame in Being a Bad Speller – Poor Grammarian

The following is the transcript of a recent voicemail I received from a client:

Hi, Laura. It’s Elizabeth*. I really hope I caught you in time. You know that article I sent you to edit? Don’t open it! I mean, I hope you didn’t look at it yet. I just reread it, and realized it’s terrible. I need to rework it. I’ll see what I can do with it later this afternoon, and send you my improved version tonight or tomorrow. Thanks.

Unfortunately, Elizabeth still has not sent me the revision.

It’s a funny thing about writing. Many people have absolutely no confidence at all in their ability. Thing is, they are often more skilled than they give themselves credit for. And for those whose ability is less than stellar, that’s the whole reason they hire an editor, isn’t it?

What I’d like to convince my client, Elizabeth, though – and everyone else out there who feels like she does – is that there is absolutely nothing to be ashamed about, with regard to her writing skills. No matter how bad the spelling or how egregious the grammar errors, none of that is representative of how smart she is or how important the information she wants to share with her audience.

In a 2000 article, “What Does Your Spelling Say About You Behind Your Back?” Sandra Linville references Marilyn Vos Savant’s book, The Art of Spelling: The Madness and the Method. Vos Savant wrote her book after conducting a 1998 survey in her Parade Magazine column, in which she asked, “What does your spelling really say about you? Is spelling ability a measure of your education, intelligence, desire, or none of the above?”

In her article, Linville explains, “The survey garnered more than 42,000 responses, indicating that better organizational skills benefit spelling ability, rather than intelligence. However, Vos Savant realizes that inept spellers can look inept in other ways. A misspelled word can kill a job offer or result in a rejected proposal. She also states that an English-speaking perfect speller doesn’t exist.”

Corresponding with Vos Savant’s theory, it is widely reputed that Albert Einstein, the unquestionable genius physicist, was so bad at spelling that he was initially assumed to be retarded. In fact, according to the 1998 article, “Ten Obscure Factoids Concerning Albert Einstein,” Factoid #3 is:

He Was a Rotten Speller. Although he lived for many years in the United States and was fully bilingual, Einstein claimed never to be able to write in English because of “the treacherous spelling.” He never lost his distinctive German accent either, summed up by his catch-phrase “I vill a little t’ink.”


Renowned social scientist Howard Gardner has done much research on the concept of multiple intelligences. Essentially, although each of us has many ways in which we learn and perceive information, we generally have one primary area where we excel.

Although Gardner originally determined seven different intelligences, an eighth one, naturalistic intelligence, has recently been added to the list. Brief descriptions of each intelligence are:

Verbal/Linguistic – This intelligence is related to words and language, both written and spoken. It dominates most educational systems in the United States.

Logical/Mathematical – Often called “scientific thinking,” this intelligence is related to inductive and deductive thinking and reasoning, numbers, and the recognition of abstract patterns.

Visual/Spatial – This intelligence relies on the sense of sight and being able to visualize an object, including the ability to create internal mental images/pictures. People who enjoy mediation and guided imagery or hypnosis are commonly very visual or spatial learners.

Intrapersonal – This intelligence relates to inner states of being, self-reflection, metacognition (i.e., thinking about thinking), and awareness of spiritual realities.

Interpersonal – This intelligence operates primarily through person-to-person relationships and communication.

Bodily/Kinesthetic – This intelligence is related to physical movement and the knowing/wisdom of the body, including the brain’s motor cortex, which controls bodily motion.

Musical/Rhythmic – This intelligence is based on the recognition of tonal patterns, including various environmental sounds, and on sensitivity to rhythm and beats.

Naturalistic – This intelligence is based on the sensing of patterns in and making connections to elements in nature.

So although verbal and linguistic may arguably be perceived as the most commonly emphasized of the eight intelligences, it is far from the only one. The fact is that each us has special skills – and it’s not always spelling and grammar. Those may be my personal strengths, but just ask my niece about my fiasco as a sub, teaching math to her 6th grade Montessori class.

My client who said she needed to rewrite her article before she sent it to me reminded me of those people who feel they have to clean their houses before the housekeeper arrives. That one also baffles me. If we could all just get past our shame about our deficiencies and focus on the things we do well, life would be so much easier.

* This name has been changed to protect my client’s identity.

Source by Laura Orsini


Bernard Shaw's Arms and the Man

Bernard Shaw calls “Arms and the Man” an anti-romantic comedy. The main purpose of the dramatist is to satirize the romantic conception of life. Shaw has no faith in emotion and sentiment. Throughout the drama he denounces the idealism and insists on realism. He does it through humor of character and humor of situation at the same time.

The play “Arms and the Man” is not a farce, a true comedy. The purpose of a comedy is to ridicule and expose some humor or social weakness or flaw. It laughter at human weakness or flaw, but the purpose of the laughter is to drive the flaw. Though there are a lot of farcical, loud, laughter in the play, but it has a serious purpose and this way it makes a difference from a farce. Shaw, this way a comedian but with a serious purpose. He rouses mirth but he also rouses thought.

In “Arms and the Man” the dramatist’s intentions are comic and the use of anti-climax is the tool through which he achieves his comic intention. Sergius and Raina become comic figures as the insincerity of their romantic love and their romantic attitude is exposed. Raina and Sergius come down to the level of Louka and Bluntschli. The dramatist has succeeded in his comic intention. He shows that it is not heroic but something horrible and brutal because soldiers are not heroes but fools and cowards who fight only because they are compiled to fight. Sergius’s heroic victory appears in a comic light when it is discovered that he could win only because the Serbian gunmen had the wrong ammunition with them. Sergius makes love to Louka as soon as Raina’s back is turned, soon after “the higher love scene”. This way Shaw has shown the flaw of romantic ideals of love and war, his purpose in writing the play. He has given a number of fun and humor for his readers and audience, but same time he has also achieved his serious purpose.

Shaw wanted technical novelty for the modern drama which consists in making the spectators themselves the persons of the drama and the incidents of their lives its incidents, the disuse of the old stage tricks by which audiences had to be induced to take an interest in unreal people and improbable circumstances. He thinks that Shakespeare has put us on the stage but not our problems. Shaw believes that the most important peculiarity of modern art is the discussion of social problems. Shaw points that Shakespearean drama is an inferior specimen of art because it is romantic in its situation, conventional in its ideas, and pessimistic in its temper. Shakespeare generally borrows the plots of the dramas from others. These stories are mostly romantic and wonderful, and introduce all sorts of extravagant incidents and situations. Shaw objects not only to the romantic sentiments in Shakespeare’s drama but also to the romantic situations to be found there. But he confuses genuine romances and its sensational counterpart. As a matter of fact, Shakespeare chooses the extraordinary incidents in order that he may be able to portray the deepest passions. In the greater dramas of Shakespeare there is no extraordinary situation which is unrelated to human emotions. The situations may be extraordinary but they are made real by the genuineness of passions that have been struck.

In Shakespeare’s dramas there are no heroes according to the standards of Shaw. His lovers are not self-acting. He is forced to borrow motives from the more strenuous actions of his personages who come from common stock pit of melodramatic plot.

Shakespearean dramas are based on a view of life and art fundamentally different from Shaw’s. Shaw’s philosophy of life has no connection with the existence of art in human nature. He thinks that the really bad man is as rare as a really good man and to him life is, in spite of poverty, disease and misfortune, a huge game or show while Shakespeare considers evil as an essential element in common human nature.

Shaw insist that “A dramatist’s business is to make reader forget the stage and the actor forget the audience, not remind them of both at every time”…..His plays have generally very slender plots, the artistic interest being denied more from the exhibition of character through startling situation than from the weaving of a complex story.

Shakespeare’s genius is so different in almost every way from Shaw’s that despite Shaw’s conventional pretense of despising Shakespeare’s intelligence any comparison between them is idle foolishness. Most of Shakespeare’s great characters are creatures of passion- love, hate, jealousy, greed of power and the reality of the characters, combined with the marvelous power and beauty of the language in which they reveal themselves, carries reader and spectator away by conquering his imagination. Shakespeare is supreme in the realm of poetic drama; Shaw’s greatest gifts are not in the sphere of poetry but in the field of wit, of ideas, of flashing intelligence. He neither can nor wants to imitate Shakespeare as a creator of character, because he is too deeply concerned with his own problem.

Source by Mirza Amin


Dental Tips for Everyday Life

by sinnga kilam 0 Comments

Ways to Overcome Dental Fear

It is normal to feel scared. Due to the advancement of dental treatments, people who were once scared about going to the dentist will be surprised with the way treatments are less stressful nowadays. Talk to your dentist about your fears before they worsen. You can opt for intravenous sedation to let you be more at ease with dental treatment. Twilight sedation is ideal for nervous patients. This can address their problems and even make them lose their fear after a number of visits.

Reasons Why Gums Bleed

This may indicate gums that are irritated, or the presence of gum disease. Set an appointment with your dentist so he can check your gums, as well as your oral health, to keep you informed about your condition.

Causes of Bad Bread

Bad breath is often caused by poor cleaning methods or dental problems. Visit your dentist to check your teeth and gums, to know if they are healthy. This is the first step to treat and avoid halitosis.

What to Do When You Have a Broken Tooth

Try to avoid drinking too hot or too cold beverages. Use warm water to keep the broken teeth clean until your next visit to the dentist.

Contact the Surgery Immediately to Get Professional Help

If the area surrounding the tooth is sensitive, opt for temporary fillings to cover the broken tooth. Most pharmacists have them.

Ways to Deal with Dental Pain

More often than not, you can address dental pain by means of over the counter products like Paracetamol, among others. Ask your pharmacist, then follow the dose they recommend. You may need to go through a couple of treatments for 1 to 2 days, as well as continue medication. If the problem continues, consult your dentist at your most convenient time.

Things to do During a Dental Emergency

  • Contact the surgery
  • During off hours, just leave a message on the answering machine. Once the surgery re-opens, they will call you immediately to give an advice and/or set an appointment with the dentist.
  • During weekends, call the emergency number given to you by your dentist.

Things to Do After a Surgery/Extraction

  • Do not rinse rapidly for 24 hours.
  • Avoid smoking for a minimum of 5 days or as long as you can.
  • Relax and maintain a clean mouth by brushing tooth normally, twice a day.
  • Take your usual or prescribed medicine for pain relief as indicated.
  • In case there is bleeding, bite down on a clean hanky for about 15 minutes.
  • If you experience any problems, consult your dentist.

Source by Karina Popa


Ryn Shoes Go Head to Head With MBT

Anyone looking to improve personal wellness, strengthen the leg muscles and correct the posture has probably heard of MBT Anti Shoes, which were a revelation when they were released to an unsuspecting public in the mid 1990’s. The shoes have had a long run without any challengers coming close, with no similar shoes matching the build quality, durability and wellness benefits of the shoes. Many have tried, but so far, none have been able to come even close. Whilst competitors can beat MBT shoes on price, lesser shoes are prone to become landfill long before MBT shoes give up the ghost.

Whilst this has certainly been the case for most of MBT’s time on the market, its dominance of the quality toning shoe market is now by no means certain, with a competitor brand now making a serious challenge. And what’s more, the latest toning footwear offers considerable advantages over MBT.

The brand is Ryn shoes, and they offer a high quality construction, the full range of wellness and toning benefits, but do so with arguably greater style, and certainly superior performance in the wet. Despite Ryn shoes only coming to the United States in 2008, they have taken a little while to build up their strong reputation. They have enjoyed considerable success in South Korea where they were designed and developed, and have enjoyed a good many years on the market toning South Korean legs, improving posture and boosting personal wellness.

The shoes are not exactly new, having been developed around the same time as MBT. The difference between the two was that Ryn shoes spent a long time in the development stages to ensure that the shoes offered the best range of benefits, and an ultra stable design. Even when the shoes were perfected, they were only released in South East Asia, and have taken some time to make it over to the United States. Lacking the big marketing budget, they had to earn their reputation the hard way, through word of mouth and positive customer reviews. However, now that the brand is well established, and popularity is soaring, they are a serious contender to challenge MBT’s dominance of the rocker bottom toning shoe market.

What has made Ryn shoes such a big hit is not one factor but many, with every aspect of the shoes demonstrating high quality. The soles offer a highly technical construction, and are comprised of a 7-piece unit which has been cunningly designed to correct overpronation and to guide the foot correctly through a natural heel to toe roll. The shoes are exceptionally well cushioned, and instead of just piling in the EVA foam rubber, the soles use air bags and Polyurethane for greater robustness. The soles are harder and more rigid than competitor brands, yet still offer excellent proper cushioning. That harder design also increases the lifespan, and offers far superior lateral stability.

A high traction outsole makes them perform remarkably well in the wet, and for heading off road, Ryn shoes are sold as a waterproof trail shoe giving excellent wet and dry performance. The shoes are highly stable and are some of the safest toning shoes you are likely to find. Style is important at Ryn, which is especially important when many people are put off this style of rocker bottom shoe due to unfashionable designs. With a plethora of high fashion styles, swapping over to these shoes does not mean having to make a compromise on ones sense of fashion, which is a big plus. The shoes have even been likened to a cooler version of MBT’s by many customers.

The shoes are sold as sandals and sneakers, but also as off road shoes and even dress shoes, offering a style which is well suited to any waking activity. Whilst the range of MBT shoes is extensive, Ryn do have the edge on design, and they perform better in a wider range of conditions.

In terms of toning, posture correction, easing of joint strain and the blood circulation boosting properties, there is little to choose between Ryn shoes and MBT, but with the great style, wet and dry performance, and highly stable overpronation correcting design, the bigwigs at MBT must surely be starting to sweat a little.

Source by Steve Alder


That's Boring: Why Classic Literature Is No Longer Relevant to Tech-Savvy Teens (or Not)

English teachers and librarians frequently lament the disinclination their students feel toward classic literature-specifically, anything written before the twentieth century. Not only, do they believe, that today’s young adults need the short-snappy-immediate prose (if one can call it thus) of cell phone texts, but they will no longer read classic literature on their own, for pleasure’s sake, unless it’s assigned-and even then, teachers are forced to test against Cliffs Notes and scan for the internet for proof of plagiarized papers. With random predictions forecasting the doom of paper and the downfall of traditional libraries, is it a waste of time to subject teens to the likes of Homer and other historic authors during this Information Age when bite-sized information is the rule of the day?

For many students, who do not hesitate to complain, the language of past writers is too hard. Since people no longer speak or write the way Shakespeare and Jane Austen did, it makes little sense for them to study these archaic modes of communication. After all, they could be developing Power Point presentations which will surely be something more relevant to their futures. Of course, the “too hard” theory is something English teachers should never succumb to or accept when they rush to defend centuries-old literature. The vast majority of students may not go on to become experts in Medieval Literature, but they can each benefit from the self-discipline a reading of Othello, Beowulf, or Crime and Punishment provides.

Though surely, self-discipline is a timeless trait that goes beyond a study of English Literature; it could be gotten from a myriad of other disciplines such as Geometry, Computer Programming, Graphic Design, etc… So, getting to the question of relativity-are works of classic literature still relevant to high school students today when, as statistics show, they are reading record-breaking modern texts like Harry Potter and the Twilight series? And certainly people around the world (and we may as well talk globally in this day and age) are reading the 175,000 books that publishers are publishing annually; they certainly wouldn’t be publishing books of any sort if no one bought them.

A portion of these 175,000 published books are paperbacks-reprints of successful books, many of which happen to be classics (at least for now). But rather than veer into the virtual world of statistics, it may be insightful to revisit some classics to check out their value first hand, or at least through the lens of this article. The following classics continue to be relevant in terms of content and more to people today.

Moby Dickby Herman Melville symbolizes the dread of teens stuck in American Literature classes everywhere. Why, when none of them are like to go a-whaling should they spend weeks reading and discussing this particular work that seems so far removed from their contemporary lives. There could be a discussion of why the novel is singularly important to the foundation of American Literature, but the simple relevance the novel has can be summed up as a study of good and evil, humankind’s relationship with nature, and the need to interact successfully with fellow mankind. Its themes are timeless and no one has yet to convey them as profoundly as Melville did with this particular work.

In 1995 South Carolina-born Susan Smith was convicted of murdering her three-year-old and fourteen-month -old sons by strapping them in the backseat of a car and driving to a ramp on a lake where she released the brake and watched as the car deliberately plunged into the water with her children and sank. Theories for the horrendous murders abounded, but a murderous discontent and a new man were in part of her life at the time of the incident. In 431 B.C. the ancient Greek tragedian Euripides first produced the drama Medea. The character of Medea does the unthinkable-she kills her own children to rob her cheating husband of his offspring. Horror, in its inexplicable guises, is still a part of human civilization and how much better to plummet its motivations than within the harmless pages of a book? And why not begin at the beginning of Western Literature with a poet who catalogued human motivation like no one else.

Teen pregnancy is not a new concept; had you asked Thomas Hardy in the late nineteenth century he could tell you all about Tess and how a youthful indiscretion resulted in pregnancy which indirectly led to her own untimely death. Nor is Hardy’s text an indictment against promiscuity; indeed, he favored Tess among all his classic heroines. Instead, Tess of the D’Urbervilles, written at the end of the Victorian era, is an indictment against society, religion, and the people in Tess’s life who shunned her with their morality, a shunning which resulted in her downfall. It’s true the Victorians, even the late Victorians like Hardy, tended to be verbose and employ the English vocabulary on a grand scale, but little can rival the power of Hardy’s heroine except, perhaps, Nathaniel Hawthorne who wrote a little American tale of his own fallen woman titled The Scarlet Letter. Should teen girls be thinking about the ramifications of unplanned pregnancy in the twenty-first century? Millions are spent on educating them; there’s no reason that Hardy and Hawthorne couldn’t help.

But before this examination turns into a discussion of fallen literary women, consider the relativity of a character like Homer’s Achilles who appears in the Iliad. Forget the fact that he’s the son of a goddess (Thetis, Greek goddess of the Sea); today’s fantasy-fed, vampire-loving teens will swallow that anyway. Achilles is a warrior sent to Troy to fight in the ten-year conflict it took to win back Helen, the Angelina Jolie of the ancient world. Achilles, in his grief over a fallen comrade, breaks the rules of warfare and damages his own sense of honor. With America currently at war in multiple locations, a study of Achilles is not only relevant, but possibly essential and possibly it always will be so long as peace remains an elusive state.

Luckily ancient Greek texts of the Iliad are adapted into English, but persnickety English teachers still require students to read Shakespeare in its original form. Its true writers no longer write in iambic pentameter, except by chance and even then it goes unnoticed, but the Bard’s characters are as relative today as they ever were. For example, King Lear raises a passel of ungrateful daughters. Loyalty, treachery, villainy, loves-these are often at the heart of Shakespeare’s plays and they never go out of style despite the language barrier. Once students get a handle on the language, more times than not, they become fascinated at the connection they have to history through this language and how the characters remind them of themselves and others.

And perhaps it comes down to that-the reading of others, others who have, thus far, stood the test of time. When teens read and discuss characters they make judgments that could and probably will influence their own judgments as adults. There are many quips and quotations that warn of the failure to understand history like those who fail to understand history are doomed to repeat it. Classic literature is relevant because it offers the opportunity for readers to empathize in depth, understand at length, and tune out of their own universe for a while. Tuning out of technology can bring calm, discipline, and refreshment to minds that seem to be born to multitask. Certainly one can cry out the modern relevance of a slew of classics from Pride and Prejudice to Moby Dick. Until kids develop their own taste for literature, it could be the situation could be likened to eating their vegetables-they need to do it because it’s good for them.

2011 Moira G Gallaga

Source by Moira G Gallaga


5 Marketing Axioms to Increase Sales and Achieve Sustainable Business Results

What comes first marketing or selling? This is the chicken in the egg quandary faced by small business owners, SOHO, sales professionals to even C-Level executives. However, the answer is marketing even though some may resist this simplistic response because marketing is not their strong suit or because the current organizational structure removes the sales department from marketing efforts.

So why is marketing so critical to business and sales success? These 5 Axioms may help answer that question.

Axiom #1

You can have the best product or service, incredible customer loyalty and the greatest ROI, but unless someone sees and more importantly wants to learn more about you, it truly does not matter about your products or services.

By remembering this axiom, you may be less likely to talk about your products or services, prices or even provide a proposal

Axiom #2

Products or services only sell themselves only after these 4 actions have been taken, leading to an established relationship.

  • Attract Attention
  • Incite Interest
  • Develop Desire
  • Include call to Action

People buy from people they know and trust. Until you accomplish these four actions, the likelihood that you have the beginnings of an mutually agreeable relationship has been greatly diminished.

Axiom #3

Business is at least 75% about effective marketing and 25% about actually selling.

Unfortunately, for many the opposite is true with 25% or less time being devoted to effective marketing. Then when the business becomes busy delivering its products or services there is even less time for marketing. When you think you do not need to market because business is good to great, then look to your nearest McDonald’s. Has this business with impressive branding stopped its marketing?

Axiom #4

These four elements must be present to deliver a powerful marketing message.

  1. Powerful Story
  2. Cohesive Message
  3. Emotional Exploitation
  4. Targeted Audience

Your message is the first and most crucial step within the overall sales process. A weak message delivers equally weak results. However, a strong message that fails to emotionally connect with your potential customers (a.k.a. prospects) will also deliver poor results.

Axiom #5

Time invested in improving effective marketing skills has an exponential factor to realizing the goal to increase sales.

When you hone your marketing skills, you will invest less time in selling your products or services and increase your earned sales ratio (close ratio).

When you understand and implement these 5 Marketing Axioms, you will begin to increase sales and truly enjoy the fruits of all your labors.

Source by Leanne Hoagland-Smith


What is a Plant Whisperer?

All things are made of shifting energy particles, even our thoughts and emotions. The coffee cup on your desk looks and feels solid, but it is not solid. You and I are not solid. Everything in the universe is made of energy and everything is moving.

There are people so sensitive to the energy of other living beings that they can place their hands on a plant and detect not only the nuances of the plant’s energy field, but also the various natural chemicals inside the plant that make up its living system. Images of the inner physical structure of the plant may appear in their mind. These people are able to sense the plant’s physical and emotional state and communicate with it.

I call this group of people “Plant Whisperers” and claim proud membership in the group.

Many successful gardeners are Plant Whisperers and are not even aware of it. They are so in tune with the vibratory energy of their plants they can sense when something is wrong or about to go wrong in their garden much the same way plants communicate with each other. The successful gardener becomes a member of the plants’ community.

Science has proven plants live in communities. When danger threatens, a caterpillar infestation for example, a warning speeds through the plant’s network of roots or underground runners to the other plants to beef up their chemical and energy production to discourage the pests. Science has also proven that after an insect chews on a plant leaf, the plant raises the level of chemical in the leaf to try to ruin its taste. When given the choice more often than not the insect will move on to a new leaf.

How does a Plant Whisperer receive communication from a plant, though?

I can only speak for myself. When communicating with a plant I first sense its aura energy, the energy that flows through everything in the universe, as I do with a person or animal.

By meditating on the plant’s energy, I gradually move deeper into its energy until I begin to sense the plant’s awareness. Plant awareness is especially strong with trees.

Once I have contacted the plant’s awareness, I silently and with respect introduce myself and offer Reiki energy, an energy healing therapy, to the plant. A plant will reply with the faintest voice imaginable heard in the back of my mind and carried on a specific feeling, warmth, curiosity, gratefulness, or, in the case of a certain scarred oak tree, suspicion (It has endured years of people carving their initials into its trunk.)

I often receive mental images of the inner workings of the plant at this point. In my mind’s eye, I follow the Reiki energy down into the roots and through the layers of veins in the stem or trunk to the many leaves.
After the Reiki session, which can last quite a while because plants love to wallow in Reiki energy, I silently wish the plant a polite goodbye and promise to visit later. I then feel the energy cords fall away from between us instead of having to cut them myself.

A truly remarkable communication I experienced happened between a potted Heliotrope I saved from the garbage bin at a local garden nursery and me.

When I found the Heliotrope, it was a pitiable sight with its single stem and few leaves. I took it home, transplanted it into a larger pot, watered it well, and then soaked it with Reiki energy. After that, I set its pot on a windowsill and turned my attention to my laptop.

As I typed, I gradually became aware of a sense of gratefulness and love. I was alone in the room except for my dove, and she was asleep. Perhaps my late mother was visiting again. Why would my mother’s spirit feel grateful toward me, though? I did not sense her or any other spirit in the room so I shook my head and returned to writing.

The sense of gratefulness and love became overwhelming. It surrounded me. Baffled, I glanced around. My gaze fell onto the Heliotrope. Could it be the nearly comatose plant I saved was aware?

I placed my right hand gently on the plant’s stem. A smile bloomed on my face as a soft warm sensation of love flowed into me. The Heliotrope was happy and grateful to me for saving it. I told it I expected flowers in a relationship. The plant delivered a few weeks later when it produced fragrant blue blooms.

Can anyone become a fully aware Plant Whisperer? I believe so, but how long it takes each person to achieve communication with our green brethren would depend on how open-minded and grounded each person is. A person’s success would also depend on their willingness to meditate, find their inner Still Point, and on a great deal of patience. It could take years for person A to achieve communication with a plant while person B may only need a few days or weeks. Possessing a strong sense of intuition is an invaluable stepping- stone toward clear communication with plants.

Each person would also need to reevaluate how he or she thinks of the plant world. You cannot hide your true emotions or intent from a plant. A plant will sense the truth in your energy field. If you do not respect plants as living beings, then plants will not communicate with you. They will instead go into defensive mode, like the poor scarred oak tree.

Some people talk with the animals while others talk with the wise plant kingdom. We have so much to learn from the plant world! All you have to do is listen.

By the way, roses really are all about love.

Source by Jennifer Harker


Will a Secret Career Document Help Land You a Job?

People always ask me what a Secret Career Document is and will it really help me with my job interview. Anything that makes you stand out in a crowd of job applicants in a competent light is a good thing. Whether it is the New Year or any other time of the year, if your job search has hit a slump you must regroup and rethink your entire plan of action. If the regular route of resume, cover letter and interview have not been giving you the results you want, than what will?

First and foremost you want to make sure everything that you have been doing is as best as it can be.

1) When was the last time your resume was updated? Are you a good enough writer to create a resume that will improve your chances at getting noticed, something that stands out and puts you on the interview pile? If you think you need help, you can hire a professional or a friend who has had luck with getting interviews from their own resumes. By all means don’t just copy the free resumes you find on the internet, how do you know they will work?

2) The good news is that it isn’t really the resume that makes or breaks you getting the interview. Just think, they are all pretty much the same and if your resume stands out too much than that just means you are probably over-qualified for the position and that isn’t a good thing. The real way to get noticed is having a cover letter that grabs attention in the first place and makes the HR manager actually read your resume. You want to stand out in the right way, steal some tricks from professional copywriters who know how to steer the reader to what is important and make them think “I want to know more”. If you haven’t so far, get an Amazing Cover Letter put together so the interview offers start rolling in and you at least get a chance at the next and most important step, the interview.

3) Take preparation for the interview seriously, that means research the company, the founders/owners, the goals and mission of the company, think about how your career goals mesh with those of the company’s (are you sure it is a good fit?). Even though this seems obvious make sure you know how to get to the interview ahead of time so you are not late. Make a dry run if appropriate. Make sure you have Two alarms waking you up if it is an early morning interview. Most importantly bring to the interview something that will make your interviewer sit up and take notice of you over anyone else they may have seen that day, maybe even hire you on the spot!

What would that special something be? It is the Secret Career Document of course. And while not actually called that it is referred to as that because for many it has become the Secret Job Interview Weapon that virtually eliminates the competition unless they have one too. What it actually is if you haven’t heard of it before is a 30/60/90 day action plan of what you will bring to the company if you are the one hired. It allows the interviewer to imagine you actually filling the position and what that would be like. If you are in sales, will you bring in X amount of new accounts each month or increase your sales by a certain percentage for the next three months. What did you improve or bring to the table at your last job…this is a visual of you bringing your expertise to your new job or at the very least your ambition. It shows you are goal orientated, work with deadlines and have a vision of yourself already being a team player for company ABC.

Source by Lynn Chase