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How to Get Sponsorship Deals for Your Events and Projects

How can you as a small business owner take advantage of this Sponsorship for your events and projects and also make some money out of it? Read on to discover how to tap into the Sponsorship arena.

The reason most of these large and medium organizations involve in sponsoring your events or projects is because they want to enhance their public profile in a cheaper way. Note that not only Large corporations are holding sway here, even medium sized businesses are jumping in the sponsorship bandwagon and are leveraging on sponsoring everything including local or community sports, health shows, enlightenment campaigns, cultural festivals just to name a few.

Actually there is no event or project that cannot be sponsored. But events or projects that often attract sponsorship are the ones that add value to the community and indirectly increase the brand image and profits of the organization’s products and/or services. Events or projects that bother on health, education, charity, entertainment, art, empowerment, children and gender issues are real examples of what can attract sponsorships.

You can also note that events like Gulder Ultimate Search, Star Quest, Lagos Half Marathon, Argungu Fishing Festival among others have been lucky to attract annual sponsorships.

What are the types of sponsorships that I can take advantage of?

They are two types of sponsorships you can take advantage of: 

  • Product Sponsorship: Many small and large corporations are comfortable with this. They release their company products to you as an endorsement for your event or project. Examples of these companies are Nestle Foods, Nigerian Bottling Company, UAC, MTN, Zain, Etisalat, Globacom, etc. There are also small organizations in your locality that you can confidently approach for this kind of sponsorship and even sole entrepreneurs that have product offerings who need your events to project them.
  • Financial Sponsorship: Companies will release set aside funds to you for your event or project as long as it is an community impact-driven project. The amount requested should be rather specific and every step of your analysis of how the funds will be used should be clearly stated. Examples of funding companies are British Council, Nokia, UAC, Chevron, Texaco, Mobil, British Tobacco Nigeria Ltd, Guinness, Nigerian Breweries, Nestle, Wampco, Ford Foundation, Unilever, GTBank, Ecobank, etc. There are also a whole lot of small and medium companies waiting to be approached with your sponsorship proposals.

Am I eligible to Land a Sponsorship Deal?

The painful truth is that it is nearly impossible for an individual to land a sponsorship deal. Companies are more comfortable dealing with sponsorship proposals from an outfit, either governmental or non-governmental outfit. So make sure when you are sending in a sponsorship proposal, it bears the name of an outfit whether registered or not, and this covers religious groups, clubs, NGO’s, educational institutions, private registered business, etc. Now we get on to the next section, how to get that winning sponsorship.

How then do I get that winning Sponsorship?

What you simply need to make sure your sponsorship sails through is your Proposal. I recommend that you send in your proposal at the beginning of each quarter because that’s when most companies review their financial books. Now you need to follow up on your proposal except the company states that they would get back to you. But one secret you should take note of is trying to cultivate a platonic relationship with the officer-in-charge, probably outside the office zone.

The first thing to do is to draft a brief but meaningful proposal to the organization of your choice. What is essential is that your proposal should indicate how your event or project can move their brand forward and paint the company’s image in a good light. But how do you write a winning sponsorship proposal?

Now you must realize your proposal will have to fight for attention among the hordes of other proposals that these companies receive on a daily basis. You must be apt in your write up, make it at least a page or two and keep it simple. Take note of the following tips to write that winning proposal.

  • Your Headline – this is the subject matter of your proposal content. Write an headline that is direct and one that can sell itself. If you can’t write one, find a good copywriter who can do it for you.
  • The Project/Event – In writing your proposal, this should be first. Be clear in explaining what your event is all and avoid giving out details that would not help stating your project or event purpose clearly.
  • The Target Audience – Explain clearly whom your project is going to target in the public.
  • Type of Sponsorship you seek – describe the type of sponsorship you need either product or financial sponsorship
  • Sponsorship benefit – Explain in your proposal what the sponsors stand to benefit because they would only put money where their mouth is.
  • Introduce your outfit – having completed the above, then you formally describe what your outfit is all about and why you are embarking on the project.
  • Proposed event date – Highlight when the event or project for sponsorship consideration is scheduled to take place. If you don’t do this, you might be taken for a ride, meaning they will take their time pretty well.
  • And the last is your cover letter – Attach your cover letter which must be signed by whoever receives it from you.

Then how do I make money from these Sponsorship deals?

You can strike the gold pot in two ways: First, after executing the event/project successfully, you do not need to refund any left over money. It’s all yours. Secondly, you make extra money by gate-takings, where you promote your event using the popularity of a known brand as your major sponsor.  You can make this a 50-50 deal with the sponsor but in some cases sponsors don’t even care about this part.

Before sending in your proposal, research on the company of your choice and know who is in charge of handling sponsorship issues.

Be prepared for Presentation

Once your proposal is accepted, don’t be caught hanging when called to do a presentation of your event/project. Be ready before that time and get all your facts right.

Just like I advised earlier on, get the phone number of the officer-in-charge (if you can) to enable you to proper follow up within and outside official hours.

The only thing that can stop you is yourself. So go on and get that Sponsorship deal for your events or projects.

Source by Jerry Asemota

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Dirty Tricks at Work – Five Ways to Protect Yourself

When people go to work, they often go to play. Sure work is a serious place for many, and I’m not talking about childish play, but the serious work of the self serving band of people who this it is okay to take advantage of their naive colleagues. People who have a strong sense of integrity often find themselves out maneuvered and destined to arrive gazing at the podium from a distance as the winners show of their trophies.

You’ll be surprised how simple it is to equip yourself with self defence knowledge and skill. Since writing “21 Dirty Tricks at Work” I have been delighted with the way avid readers have studied and been able to learn the techniques to win with integrity.

The priority is to build your awareness. Here are some of the more common dirty tricks that get played in the office…

Creative Magpie: Exaggerating involvement in the ideas and good work of others or blatantly stealing them whilst hiding the originators worthy contributions.

Development Opportunity: The tactic of motivating someone to take on a task, project or assignment they might reasonably refuse, by pretending it is a development opportunity.

Email to the Gods: Using email to shame or coerce another. This is usually an email arriving from a colleague (which includes either true or false information) leveling accusations of blame, which are also copied on to bosses, directors, customers, suppliers etc.

Then you need to learn how to protect yourself. Here are my top 5 tips…

Tip No. 1: Get curious and ask questions. Don’t ask them in an accusing manner. Make sure and keep it light and keep asking until you get to the bottom of what is really going on.

Tip No. 2: Control your emotions. Sure you may be angry when you spot a “Fall Guy” dirty trick heading your way, but if you lose your temper you will find it more difficult to cope. So keep a cool head.

Tip No. 3: Try to figure out why they are doing it. There must be a reason – what benefit do they get if you fall for the trick? If you can work this out you may be able to deploy the next tip more easily.

Tip No. 4: Get constructive. Once you have asked lots of questions, try to come up with some creative solutions where you can both win.

Tip No. 5: Try to maintain your own integrity. Don’t get tempted into playing dirty tricks back – chances are they will see this coming and be ready to trip you up.

If you practice these tips, you’ll soon begin to realize how quickly you can make progress without getting into an argument. You’ll find out that you don’t have to be a victim to office politics. And the more positive action you take, the less your more Machiavellian colleagues are likely to try a game on you. So take heart, there is something you can do to cope with political games and dirty tricks without joining in!

Source by Colin Gautrey

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How to Social Bookmark Your Websites? Advantages and Disadvantages of Bookmarking

Social Bookmarking is one of the major parts of SEO techniques to promote your website online. The basic reason for bookmarking a post/site is to generate traffic. Bookmarking is nothing but saving a website in your browser [in your local PC]. We always bookmark our favorite sites in our browser, so that we can easily retrieve them when needed. Social Bookmarking is also the similar way, but in this case, you save all your bookmarks in the website itself [not in your local PC]. With this technique, you can retrieve your favorite sites from anywhere in the world using the internet. This gives you more traffic to your website. Apart from the traffic, it also gives back links to your site.

How to do Social Bookmarking?

There are plenty of sites providing these bookmarking services such as Digg, Face book, Twitter etc…

1. First, you have to create an account in these sites.

2. After signup, you will be given a special code which you can place in your blog/site. When you place these scripts in your blog, you can notice small icons at the bottom of every post. So, when a visitor comes to your site, he will bookmark your site by just clicking those small icons placed at the bottom of your posts.

3. You can also directly bookmark your URL in those sites where you will give your title and a short description [Don’t forget to leave a link back to your site]..

In this way, you can use the social bookmarking services.

Note that the post i.e., rated well by others will be given more importance in the search results. Always try to be creative when choosing titles.

Advantages

1. The main advantage of this bookmarking is the Search Engine Optimization. Because, these sites are highly search engine optimized.

2. You can experience the immediate traffic when you use these bookmarking services.

3. Also, the theme of these services is that you can place your favorite websites list in one place and browse whenever & wherever required using the internet.

4. It is the best place for promoting, because now-a-days, so many people are gathering at these bookmarking sites.

Disadvantages

1. The main advantage is also its disadvantage. That means, your site goes out of the results as quickly as it came into the search find. Because, so many people add bookmarks daily and due to this reason, old bookmarks will go back when new ones are added.

We can covert this disadvantage into an advantage by adding fresh bookmarks every time.

So, Start bookmarking now and get instant traffic to your website or blog.

Source by Radha Krishna Reddy

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MLA Citation

MLA (Modern Language Association) is a cite style which is most commonly for papers within the liberal arts and humanities.

Citing sources in the text

Using MLA cite style, referring to the works of other authors in your research paper should be done with a parenthetical citation. When referring to other works, the source should be in parentheses after the quote or paraphrase.

For Example:

Victor Hugo stated that what people say about themselves has an influence on their lives and their destinies (1).

Victor Hugo stated that what people say about themselves “has as much influence on their lives, and particularly on their destinies, as what they do” (1).

Victor Hugo, in his work Les Miserables, mentioned the relation of thoughts and destinies (1).

Works Cited page

In your research paper, you must have a Works Cited page at the end. All of the sources included in this page must match with the works cited that you mentioned in your text.

General rules of Works Cited page:

It should start on a new page.

Put a space after each entry.

The indention of the entry should be a hanging indent.

List the entries alphabetically by the author’s last name.

Use italics for titles of longer works like books and magazines.

Use quotation marks for shorter works like articles, poems, stories.

Use page numbers when necessary (especially when citing a journal).

Include the medium of publication: Print, Web source, Film, CD-ROM, DVD

It’s not required to include URLs but if publisher requires it, you can include the URLs in angle brackets after your entry.

Capitalization:

Capitalize each word for titles of works.

Do not capitalize prepositions/conjunctions unless they are the first word of the title/subtitle.

Examples of citations

BOOKS

The basic format for the citation is:

Lastname, Firstname. Title of Book. City of Publication: Publisher, Year of Publication. Medium of Publication.

One author:

LaRocque, Paula. The Book on Writing: The Ultimate Guide to Writing Well. Oregon: Marion Street Press, 2003. Print.

If no author is available:

The Book on Writing: The Ultimate Guide to Writing Well. Oregon: Marion Street Press, 2003. Print.

Online Book:

You can easily just change the medium of publication to Online, Kindle, etc.

LaRocque, Paula. The Book on Writing: The Ultimate Guide to Writing Well. Oregon: Marion Street Press, 2003. Online.

Two authors:

The first given name should be typed in the last name, first name format but next name should be in the first name last name format.

Ingermanson, Randy and Peter Economy. Writing Fiction for All. New York: for All, 2009. Print.

Three or more authors:

For books with three or more authors, you may list only the first author followed by “et al.”

Ingermanson, Randy, et al. Writing Fiction for All. New York: for All, 2009. Print.

Multi-volume works:

When citing only one volume, include the volume number after the title. If there is a translator, add the number after it.

Albertini, Luigi. The Origins of the War of 1914. Trans. Isabella Massey. Vol. 1. New York: Enigma Books, 2005. Print.

When citing more than one volume, include the total number of volumes.

Albertini, Luigi. The Origins of the War of 1914. Trans. Isabella Massey. 3 vols. New York: Enigma Books, 2005. Print.

If each volume has its own title, cite the book as if each volume is an independent publication.

Rowling, J.K. Harry Potter and the Sorcerer’s Stone. London: Scholastic Paperbacks, 1999. Print.

Rowling, J.K. Harry Potter and the Deathly Hallows. London: Scholastic Paperbacks, 2009. Print.

Chapter of a book:

If different from the author or editor of the complete work, refer to the complete work with the word “By.”

Chilson, Peter. The Border. The Best American Travel Writing 2008. Edited By Anthony Bourdain. Boston: Houghton Mifflin Company, 2008. 44-51. Print.

JOURNAL

The basic format:

Author(s). “Title of Article.” Title of Journal Volume. Issue (Year): page(s). Medium of publication.

Dolby, Nadine. “Research in Youth Culture and Policy: Current Conditions and Future Directions.” Social Work and Society: The International 6.2. (3008): 44-49. Print.

Two authors:

Moon, Michael and Eve Kosofsky Sedgwick. ” Queers in (Single-Family) Space.” Assemblage 24. (1994): 44-49. Print.

Three or more authors:

You may list only the first author followed by “et al.”

Moon, Michael, et al. “Queers in (Single-Family) Space.” Assemblage 24. (1994): 44-49. Print.

NEWSPAPERS

Print:

Pianin, Eric. “Use of Arsenic in Wood Products to End.” Washington Post. 13 Feb. 2009: A11. Print.

If it is a local publication, make sure to include the city name and state in brackets after the newspaper title.

Online:

Pianin, Eric. “Use of Arsenic in Wood Products to End.” Washington Post. 13 Feb. 2002. Web. 4 May 2009.

MAGAZINE

Basic format (Print):

Author(s). “Title of Article.” Title of Periodical Day (if applicable) Month Year: page(s). Medium of publication.

Goldberger, Paul. “Machines for Living: The Architectonic Allure of the Automobile.” Architectural Digest October 1996: 82. Print.

Online:

Use n.p. if there is no publisher name given and n.d. if no publishing date is available.

Wyman, Bill. “Tony Soprano’s Female Trouble.” Salon.com. 19 May 2001. Web. 26 May 2001.

WEBSITE

Make sure you include the date of access because web sites are updated often. Information available today may no longer later on.

Including a URL is optional but if a URL is required by your publisher or editor, include the complete address for the site.

Use n.p. if no publisher name is available and n.d. if no publishing date is given.

Entire websites:

Web Master/ Author (if available). Name of Site. Version number. Name of company/establishment/institution/organization affiliated with the site (sponsor or publisher), date of resource creation (if available). Medium of publication. Date of access.

Financial Accounting Standards Board. Version 1.0. Accounting Foundation. 30 Dec. 2009. Web. 27 Apr. 2009.

Webpages:

“Board Activities.” Financial Accounting Standards Board. Accounting Foundation. n.d. Web. 27 Apr. 2009.

Source by Marco L Last

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English Grammar Preposition Checker – Easily Fix Any Sentence!

English Grammar Preposition Checker – is it that helpful? Can it save us time while proofreading our writing assignments? English writing is a powerful tool; if we use it properly it will enable us to achieve many of our goals whether for personal or business purposes. Improving your English writing doesn’t have to be tedious – read more in the following article.

Short overview

Looking into this English Grammar Preposition Checker technology we quickly notice that it enables us to check various text blocks and entire digital documents for any grammatical errors, so that they transform correct, readable and professional. How can it correct your grammar? The idea is comparing your sentences with their own ‘proper’ sentences variations analyzed by a sophisticated algorithm. When we examine their capabilities and what they offer, we can notice the following: proofreading for correct grammar, correcting spelling mistakes, and checking on proper punctuation.

Quick benefits and advantages

This instant writing proofreading technology provides several important advantages:

* Helping people who use writing as their main working tool whether at home or in the office.

* Improving our inter-personal communication skills.

* Avoiding common writing mistakes we tend to repeat in our daily writing assignments.

There are probably many other benefits that were not added into this quick list, as this exciting technology constantly changes, bringing us innovative improvements that help us on improving our English writing.

Quick summary

When we talk about English Grammar Preposition Checker it isn’t just about proofreading our writing, but changing our writing habits and style. If we want to keep our English writing clean, clear, and professional, no doubt that this technology can help us get there. Although it is already available, we can expect this solution to further develop itself, simply because writing is among the most significant tools that help us with many of our day-to-day assignments, whether at home, at school, or in the office.

Source by Gil Lavitov

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3 Key Components of an Effective Business Case Study

A good story is memorable.  A case study is essentially a success story. A well-written business success story is arguably one of the most effective ways to create a visual image of achievable results in the mind of a prospective client.  However, the way the story is told is important. The focus must be on the prospect’s needs, not the sponsor’s product.  

The following outline provides a good structure to guide the development of an effective B2B case story:  

1.      The Problem  

One of the strongest appeals of business case studies is that they address real life problems. Unfortunately, using a single study to “solve” multiple questions may undermine the impact of the report. The tip here is: resist the temptation of using a one-size-fits-all approach to developing a marketing B2B study.  

A more effective approach would be to select a core problem, preferably one that is relevant to the target industry, segment and reader. The following are two ways to achieve the best match between reader and content:  

  • Conduct a thorough audience analysis as part of the research for the study. Ask and answer questions that would clarify whether the report is for technical personnel, management, or a mix of readers.  
  • Use the knowledge of the target audience to focus on the biggest problem they face, and describe the frustrations/consequences/challenges/threats associated with inadequate resolution of the problem. 
  • Define the purpose (a.k.a. marketing objective) of the study based on audience and problem, and stick to it.  

2.      Solution Options  

The Solution Section of a business case study essentially builds the case for the sponsor’s product or service. However, the pitfall here is how the claims are portrayed. There is the temptation to focus entirely on the sponsoring company’s solution. However, that approach gives the impression of a one-of-a-kind solution, which may not be completely accurate.  

A more balanced approach would be to include other solution options currently available in the industry, highlighting how they may be deficient in meeting the needs of the target segment/audience. This provides a backdrop for introducing the superiority of the sponsor’s solution. It’s a good way to ensure transparency and promote the credibility of the sponsoring company.  

3.      The Results  

Describing lessons learned and milestones in the product implementation process creates a trust basis for the results claimed by the sponsoring company. Additionally, a persuasive way to present the benefits/results is to include key performance indicators, such as:  

  • Savings in cost and time;  
  • Return-on-investment (ROI) indicators;  
  • Productivity gains;  
  • Loss prevention;  
  • Reduction in non-compliance risk, and  
  • Revenue growth indicators.  

Like a picture, quantified results encapsulate a lot of appeal, especially if they are readily verifiable.  

Conclusion  

An effective business case study is essentially about what’s in it for me?from the target prospect’s perspective.  

The key components of a winning study, including the core problem, the solutions, results, and the appropriate tone, answer that question persuasively to the reader’s satisfaction. The right answer is important in achieving the marketing objective of the sponsoring company.  

Source by Rachel Agheyisi

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When a Free Resume Ends Up Costing You More Than a Professional One

The most commonly searched keywords regarding resumes inevitably include “free” or “template” in them. Nobody wants to pay for something they think they can do themselves. A quick search will yield dozens of different services and sites offering free assistance with writing your own resume. But before you decide to sign up for any of these services, you ought to do your research on them first. Just like with any industry, even resume writing services has its shady underbelly.

One of the most common free resume template services involves an application where you provide your information such as name, education, work experience, etc., and the application plugs it automatically into a ready-made template. But before you are allowed to save your document or print it out, you are asked to pay a small, negligible fee, often around $2 or sometimes give your credit card information for a “free” trial that you can supposedly cancel at any time. Not so bad for something other people may pay several hundred dollars for, huh? Think again.

Hidden deep in the fine print, that no one seems to read anymore anyways, is the agreement you make to be charged for an automatically renewing subscription service. Before you know it, your credit card is being charged $40, $50, or even more every month. If you take a look at some of the consumer reviews for some of these “free” resume services, you will find that unfortunately many people do not pay very close attention to their credit card statements and may end up having these reoccurring charges for more than a year. What you thought was “free” or only a couple of bucks ends up turning out to be several hundred dollars or more, depending on when you notice the fraudulent charges.

Oftentimes, you will have little to no luck disputing the charges with your bank or credit card company. If the charges are reoccurring on your account, you will have been assumed to have agreed to them. This is another good reminder to always keep a close eye on your bank and credit card amounts. And good luck trying to dispute the charges with the actual company over the telephone or email. Why would they want to give you the time of day to cancel the charges when hidden fees and surcharges are their bread and butter? Always be suspicious of businesses without verifiable, physical addresses, and do your consumer research beforehand.

Many people who are looking to have a resume written are unemployed and looking to save money wherever they can, so they turn to “free” resume making websites that they believe will improve their chances of securing interviews. The sad reality is that there are many companies out there whose entire business model is based off scamming the poor and destitute with hidden fees and a sub-par product. If you are looking for help writing your resume, always do your research before you hand over any credit card information. Furthermore, ask friends and family what has best worked for them. Legitimate, professional resume writing services may not be for everyone, but they do help a great deal of job seekers. Sometimes the initial investment is well worth the reward. A well-written, effective resume could be the difference between you getting a new job in the next couple of weeks vs. you getting a job in the next couple of months, and all of that lost income will add up.

Actually Free Resume Templates

It is likely you have resume templates already installed on whichever word processing software you have. There are plenty of places where you can legitimately download them for free online and just enter in the necessary information yourself. For many people, this is as far as resume writing goes. Write a simple objective, name the school you went to, describe your work experience, and list any certifications. The problem is that, while templates may give you a basic format outline, it does not tell you what to actually write in it or how to write it. Just as all individuals are different, so should every resume be different.

Remember, free resume templates are designed to grab your attention, not the attention of the people who actually matter, such as hiring managers and recruiters. They may try to wow you with different fonts, graphics, and colors, but this is not what employers are looking for. You may think you will come off as interesting, creative, and eye catching if you used a unique resume template, but in the eyes of the hiring authority it will be clear as daylight that you used just another generic resume template.

When I have been in charge of hiring before, one of my most memorable examples was an individual who described themselves as a “creative type” and “proficient in Microsoft Office.” Their resume formatting and style was a little out of the ordinary for sure, but it was also obvious they used a rather common resume template. Why would I want to hire someone who says they are “creative” and “proficient in Microsoft Office,” if they can’t even format their own resume?

When looking at resumes, hiring authorities want documents that are simple, clean, and get straight to the point. With a competitive job market, a Human Resources official may sift through hundreds of resumes for a single position. They don’t spend too much time on each one, normally just a quick glance before they decide if it goes in the garbage or if the candidate needs a closer look.

A final warning about free resume templates is the question of how Applicant Tracking System (ATS) compliant they are. Many companies, especially large corporations, use ATS software to pre-screen applicants. This software scans the document for things like experience level, skills, certifications, educational background, industry keywords, and more. If you have a strangely formatted resume, it will be difficult for the software to read your resume. Even if you are the perfect candidate and have an otherwise well-written resume, it may get thrown in the garbage before a pair of human eyes ever actually looks at it.

Source by Peter J. Hunter

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7 Simple Key Principles of Relationship Marketing to Attract Lifetime Customers!

Most of business owners fail to effectively attract and retain lifetime customers. What they fail to realize is the key principles of relationship marketing, that converts potential customers into repeat clients.

To succeed in your business, your main goal should be to build a responsive email list of lifetime customers from your targeted market who trust you, feel grateful to you and value your recommendation.

A good relationship with loyal customers is worth a fortune. That's the most valuable thing any business can have. The key here is to build your large list of lifetime customers who trust you. Achieve this and you're set for life.

For that reason you need to learn the key principles of relationship marketing to be able to apply relationship marketing concepts to your web site.

What's Relationship Marketing?

Relationship marketing is the method of gradually turning website visitors into subscribers and leads them from position to position along a planned program to convert them into life time customers.

Think of relationship building as the foundation to your business. It establishes you as a professional, trust worthy and a consistent source.

7 Key Principles of Relationship Marketing.

Building relationship online is more difficult when compared to offline relationship building. The techniques used are almost the same. But, turning a potential customer into lifetime customer offline is easier due to the nature of the process. In online marketing you can not meet your clients in person like in offline marketing. But, you can deliver what you want if you think of your potential clients in each step you make when building your business. Relationship marketing is a process, not just a one-time commitment. It starts the moment you think about building a business and continue as long as you stay in.

1 – Know your potential customers.

Before you start building your business; you need to determine your targeted market and know your potential customers. Learn how to know your customers to develop effective tactics for delivering your message to them.

You can start getting to know your customers by taking some very simple steps.

– Determine in advance where your potential customers congregate. – What newsletter they read? – What forums they visit and post to? – What else might do while surfing the net?

The best places where you find your prospects are forums, discussion groups and discussion boards. Visit forums of your targeted market and figure out:

– What's your potential customers' problem? What they are looking for? – What kind of business they are involved in? – How they want their problem to be solved? – What words they use?

Only by knowing your customers' wants and needs you can successfully grow your business and be totally customer-oriented. In order to tailor your marketing and advertising strategies to appeal to the tastes and interests of your market, you must first identify your customer.

Relationship is not only based on knowing who your visitors are, but on knowing your customers 'and prospects' specific needs.

Note: To attract more subscribers and build a strong relationship marketing the easy way use your prospects words. If you feel their pain and use their words when posting to forums, sending message, etc … they'll be related to you. You will be one of them; you are not a stranger then they will be likely to trust you and consider your recommendation.

2 – Show your expertise.

The majority of business people, never completely and clearly display their knowledge to potential customers. Show to your targeted market you are the leader in your industry and they will follow you.

People like to learn about your experience. They like to follow the expert's steps to avoid mistakes and reach success the easy way with less investment in time and money.

3 – Start a dialog to establish trust.

Set up a continuing dialog to establish trust. Trust is a vital step to building long-time relationship. This dialog should starts as soon as your visitors submit information along with their email addresses. This explains their interest in your business. In return, you give them what promised when they subscribed and keep contacts at periodic intervals by sending quality information to your subscribers.

Your goal is to create long term relationships marketing with your subscribers. To do that you must invest time to gather available sources and high quality information and put it at your prospects' disposal to help them succeed. Remember, maintaining customer enthusiasm and creating customer loyalty is your key to success.

4 – Follow up

Dialog leads to follow-up. Hook your subscribers with your follow up messages series. Set up a series of follow up messages to send quality information to every new subscriber. Professionalism is the key to successful relationship.

The main purpose of follow up is to remain visible to your subscribers so, when the need arise and your prospect wants to make a purchase, your product will be the first one the subscriber thinks of.

If you want to make good money your mission will not cease at selling your product. Going after one sale is worthless. Following up with your customer after the sale is made is a great tactic. This important step will help you strength your relationship, decrease the refund proclamations and keep your customer baying from you again and a gain.

Keep following up; do not stop and be creative. Do not send your customers only sales messages. From time to time send free useful product they do not find elsewhere that can help them make money and / or save time. Send special offers with discount for loyal customers only. Keep them up to date and to the point with latest news, etc …

5 – Offer good customer service.

Some people will start an online business and only focus on what services or products they can sell to make good money. They are not worried about establishing good relationship with their customers and potential clients.

– Answer your prospects' requests as soon as you receive them.

– Replay to every email within 24 hours with the needed response whether it is a question, concern or simply someone looking for more information.

– Treat your customers right. Even if you offer the best products or services, most customers will evaluate your business by how they were treated while doing business with you. For that reason, it's important to take care of your customers and give them the best product or service they want.

By providing great customer service to the people you do business with, you will get customers coming back to you again and again to buy your products or services.

Note: If you want to stay in your customers' minds serve them better. You can do this by collecting information from your customers' feedback. Having a contacts page on your website with a comments or feedback form will keep you informed about your customers' wants and problems. If you publish a newsletter, you can also accomplish this by asking for feedback from your subscribers.

This is a great way of making your audience know you care about what they have to say and how important they are to you. When you show interest in your customers you will build credibility and loyalty.

6 – Educate your subscribers.

Put at your customers disposal manuals, frequently asked question (FAQ) web page, articles, etc … to help them learn how to use your product or service perfectly. Educate your subscribers to help them build interest and loyalty for your business.

Lifetime clients want you to be their trusted advisor. The more you educate your customers by offering them a variety of options, the greater your chance to earn their lifetime business. Education strengthens relationship marketing with clients.

7 – Sell or recommend only quality products.

Sell ​​quality products that have value, plus offer a guarantee and stand behind it. One of the quickest ways to destroy a business relationship is selling poor quality products and not standing behind what you promise.

If you want to promote other marketers' affiliate programs from your website, take the time to investigate the companies you advocate. Promote only products from legitimate companies with solid Internet presence. Remember the companies you suggest will have an impact on your business reputation.

Relationship marketing is the corner stone of every business. If you follow these key principles of relationship marketing, you'll be on your way to building a responsive opt in email list which will lead to more and better sales.

Source by Gley Yahya

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Operations Manual for Your Real Estate Business

In our last Atlanta Mastermind meeting, our main topic centered on creating an operations manual for our real estate business like the one described in the book “The E-Myth” by Michael Gerber. I know the first question you may be asking is “How in the heck can an Operations Manual help me in Real Estate”?

An operations manual is a method of writing down everything you do in your business in order to outline how your business operates. This is helpful in that eventually you can delegate tasks to other business associates and they have a manual to go by. The goal of the manual is to streamline your real estate business methods and delegate to others so that you can move on to work on larger issues (think of a business model like McDonald’s hamburgers and Domino’s Pizza). This method will help you to free up tasks that you are not good at (or do not want to do) and increase profitability as you go out to look for new real estate deals. No matter how busy you are, this is one task that will dramatically improve your business production.

Here are the general steps we talked about in our mastermind meeting, to set up an operations manual for our businesses.

Step 1: Write down all the things you do in your real estate business.

1. Answer phone calls from prospective tenants

2. Coordinate repairs

3. Look for future real estate deals

4. Collect rent checks

5. Coordinate evictions

6. Pay bills

7. Drive around and check on properties

8. Place classified ads on http://www.craigslist.com/ and other publications

9. Show apartments to potential tenants.

Step 2: Break the list down into different categories.

1. Marketing

2. Property Management

3. Repairs

4. Accounting

5. Legal-Evictions

6. Find Deals

Step 3: Each of those categories gets its own page, and your job is to copy all of the activities from Step 1 under the appropriate category headings.

1. Marketing: order and put our “For Rent” signs, input listing into Craigslist.com, answer phone calls to potential renters and provide info, show apartments.

2. Property management: inspect apartments, check on recent repairs, etc.

3. Repeat

Step 4: Put the pages into a three ring binder with tabs for each category and a table of contents. This will be your new Operations Manual.

Step 5: Next go to the first tab and for each item under it create a new page with that “Action” as a heading.

1. Marketing

2. Property Management

3. Repairs

4. Accounting

5. Legal-Evictions

6. Find Deals

Step 6: Now, take each “action” page and detail exactly how you want each item done.

1. Marketing: order and put our “For Rent” signs, input listing into Craigslist.com, answer phone calls to potential renters and provide info, show apartments.

2. Repeat

Step 7: Add any forms, details, phone dialogues, or checklist that you may have to complete each action item.

The Operations Manual is one of the core building blocks for a support and training foundation as you build your business, and delegate tasks and authority to those that work with you. As your business grows and you hire more employees (or virtual assistant or sub-contractors), you will have an Operations Manual to let them know clearly how you do business and what is expected to get the job done.

Source by Jennifer Bland

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Early Ford Drum Brake Conversions 1932-1948

DRUM BRAKE EVOLUTION

To understand the how we must first discuss the why. Brake technology has made quite a few advances in the last 100 years, but even back in the 1940s, Ford adapted changes to the way brakes were designed, much to the resistance of Henry Ford.

Henry Ford was fond of his mechanical brakes, and his marketing touted “Solid steel from pedal to wheel”. These mechanical rod operated brakes persisted until 1939, well behind Ford’s competitors. The problem with the brakes is that they required frequent adjustment, and were just plain dangerous at speed. They featured 12 inch diameter drums that could easily put a car into a spin if one brake rod was tighter than another. High speed stops proved to be hair raising experiences, and many felt that the new hydraulic or “juice” brakes introduced in 1939 to the Ford product line was a step up in safety and performance.

JUICE BRAKES

The first and by far the most important design improvement was the change from rods to hydraulic fluid to actuate the brake shoes. Although the design was originally invented in 1924, Ford resisted utilizing the design until 1939, with the backing plates, shoes, and drum assembly that in many ways the is same design used on cars today. There were a few key design issues that took some years of production to be recognized and improved upon. Along with other idiosyncrasies, Ford’s new adopted hydraulic design was a work in progress. The brakes required more pedal effort to stop the car than our modern drum brakes, a break in period, and even in some cases machine grinding to fit correctly.

Back in the 1940’s and 1950’s our hot rodding fore-fathers had limited resources and little access to sophisticated machinery, so often a “bolt on solution” was the most popular. From the way Ford designed their cars, these brake alternatives were just that.

The second major design improvement was the way the shoes were mounted on the backing plate. The 1940 brake shoes pivoted on a pin at the bottom and where actuated by a slave cylinder at the top. This design is known as “single leading shoe” or “leading and trailing shoe brakes”. When brake force is applied, both shoes pivot at the bottom attachment bolt and press against the drum with equal pressure. Shoe contact tended to stay in one spot and the wear was uneven. Pedal effort was high because none of the rotational force was used to help make the shoes press harder to the drum surface.

Living with the 1939 Ford brakes

To improve shoe to drum contact, the 1940 design utilized a pair of cams on the shoe pivots that moved each shoe in or out to eliminate high spots. Either lock nuts on the backing plate side of the brakes, or spring tension bolts allowed for adjustments to be made.

These spring tensioned bolt adjusters tend to resist staying in place, and the situation is even more aggravated if you chemically clean the backing plates for painting. Rust tended to create a resistance to turning of these spring bolts. The lower cam bolts on the design on the right tended to loosen as well, so when using the early Ford brakes periodic inspection is a must for optimal performance. Overall the design works well but requires maintenance.

A word about brake shoe grinding:

Brake grinding was common back in the day, as everyone was well aware that a little asbestos dust never hurt anybody! Perhaps no one thought of the disadvantage of grinding off of valuable braking material was a problem either. If the brakes where not ground down, they would eventually wear to the shape of the drums, but prior to that happening, the 1939 brakes had a nasty habit of grabbing and high spotting. This caused wheel lock at inopportune times, along with unpredictable braking. These features and disadvantages make the selection of the F100 truck brakes an easy choice.

Ford F100 pickup truck brake design

The F100 brakes are what is called a “Duo-Servo” design. This design works outperforms the 1939 leading edge design because it uses the rotation of the drums to cause the brake shoes to “twist” and press against the drum lining much harder. So much better in fact that they require less pedal effort and are less sensitive to high spotting. This also has the benefit of a more even brake shoe wear and longer shoe life. Let’s look closer at why the “Duo-Servo” design works so much better than the 1939 design.

At first glance the F100 design looks much like the 1940 design, but on closer examination we see that the shoes are not mounted on a stationary pivot point, but rather “floating” on a pin and spring assembly. The floating feature allows the brake shoes to twist and wedge themselves against the drum increasing braking friction. Through this servo action the shoes transmit motion to each other, rather than just one lead shoe doing all the work.

Throughout the 1950’s there was a revolution of sorts on brake development. Some of the larger more prestigious cars came equipped with this updated design. The major distinction was that the shoes now “floated” on the backing plates and took advantage of the rotation of the drum to grip harder. Ford recognized the advantage this would have on the heavier truck they produced during the early 1950’s. The point not lost on performance enthusiasts. Even though the early brake drums were 12 inches in diameter, the 11 inch F100 and F1 design was far superior in performance.

Source by Curt Baker

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