How the Top 13 Companies Use PR
Product placements in many moves and TV shows with the stars using their products. For example, a great shot of JUST THE IPHONE and nothing else in the Sex in the City Movie. My favorite? I am Legend!
#2 Berkshire Hathaway
Warren Buffet, the most successful investor in the world apologizes to his stockholders for making mistakes in the bad economy.
#3 Toyota Motors
They sponsored Top Chef Chicago in 2008. Not only did they have commercials every other second but every shopping trip was in a Rav 4
Becoming a verb and being used in a movie with Jennifer Lopez in Maid in America, Google was written into the script!
#5 Johnson & Johnson
Not only do they have a you tube channel, they also have multiple Facebook pages for the different segments of their market.
#6 Proctor and Gamble
Took Movie product placements to Books! Cathy’s book, Persius book authors agreed to have character use certain make up products!
#7 Fed Ex
Movie product placement abounds! Bowfinger, Runaway Bride and of course their super commercial called Cast Away!
#8 Southwest Airlines
Lots of papers are written on them because of their service.
#9 General Electric
Top Chef is heavy with their appliances.
Bollywood has been the beneficiary of their product placements.
#11 Wal-Mart Stores
Product placements on shows like Dame Chocolate and others.
Obama was seen drinking a Coke during the campaign. With giant cups placed on the desks in American Idol, In a children’s book about dinosaurs, there is a coke bottle on every page, The Democratic convention, Madea goes to Jail and the Olympics make them product placement champs.
#13 Walt Disney
The View from Walt Disney Studios and Marley and ME…need I say more?